Vodafone UK Fixed Broadband Users Push to 89,000 as 4G Surges

Mobile operator Vodafone UK has today published their results to the end of last year (financial Q3 15/16), which saw their fixed line broadband customers increase by +14k to total 89,000 (up from +5k added in the previous quarter) and 4G cover reach 79% of the UK (86% using Ofcom’s definition) with 6.3 million subscribers.

At this point we should say that Vodafone’s new home broadband (Vodafone Connect) service only became a truly national proposition in October (here) and the operator hasn’t done a huge amount to promote it. Many of the customers also come from businesses or LLU lines via third-party ISPs, although we suspect that they might have benefited from TalkTalk’s turmoil a bit.

The important news is that their fixed line broadband base appears to be going in the right upwards direction, although it’s still a long way from the dizzy quarterly increases of +130k from BT and +144k from Sky Broadband that have also been reported this week.

Naturally Vodafone’s focus remains very much on their core mobile business, which added around 1 million additional subscribers (lower than the prior two quarters). We’ve also pulled some other interesting statistics out from the results (below).

Sadly there’s no update on their plans to launch a Pay TV product, although from prior results we know that it is expected within the next 3-6 months. Mind you Vodafone really need to start taking promotion of their fixed line services more seriously as this was one on the reasons why their original attempt a few years back failed.