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Vodafone UK Fixed Broadband Users Push to 89,000 as 4G Surges

Thursday, February 4th, 2016 (1:28 pm) - Score 1,539

Mobile operator Vodafone UK has today published their results to the end of last year (financial Q3 15/16), which saw their fixed line broadband customers increase by +14k to total 89,000 (up from +5k added in the previous quarter) and 4G cover reach 79% of the UK (86% using Ofcom’s definition) with 6.3 million subscribers.

At this point we should say that Vodafone’s new home broadband (Vodafone Connect) service only became a truly national proposition in October (here) and the operator hasn’t done a huge amount to promote it. Many of the customers also come from businesses or LLU lines via third-party ISPs, although we suspect that they might have benefited from TalkTalk’s turmoil a bit.

The important news is that their fixed line broadband base appears to be going in the right upwards direction, although it’s still a long way from the dizzy quarterly increases of +130k from BT and +144k from Sky Broadband that have also been reported this week.

Naturally Vodafone’s focus remains very much on their core mobile business, which added around 1 million additional subscribers (lower than the prior two quarters). We’ve also pulled some other interesting statistics out from the results (below).

vodafone_q4_2015_results

Sadly there’s no update on their plans to launch a Pay TV product, although from prior results we know that it is expected within the next 3-6 months. Mind you Vodafone really need to start taking promotion of their fixed line services more seriously as this was one on the reasons why their original attempt a few years back failed.

Leave a Comment
4 Responses
  1. Avatar TheManStan says:

    is the “% homes reached by owned NGN” something that appears on Vodafone reports for their operations in other countries or is Vodafone considering something drastic in the UK?

    1. Avatar Ignition says:

      Vodafone own cable and FTTP networks in other countries, so those columns are actually populated elsewhere.

      They did have big plans involving purchasing Virgin Media UK but so far those have come to nothing – Virgin Media’s owner LGI’s boss really hates paying taxes and wanted to keep hold of VM UK at least legally in order to take advantage of the tax benefits their previous years of losses provide.

      Vodafone balked at this idea, they would want to be legal owners of VM, not the other way around.

      Whether Vodafone are going to do it for themselves who knows. I suspect they’ll keep a watchful eye on VM and hope John Malone gives up.

    2. Mark Jackson Mark Jackson says:

      IMO a Vodafone + Virgin Media tie-up makes good sense if the aim is to take on BT at a serious level. But as Ignition points out, getting the two sides to overcome their differences is another matter. You could also argue that Virgin doesn’t need Voda as much as Voda needs Virgin.

  2. Avatar blueacid says:

    Well, the ARPU and the average data consumption figures tell an interesting tale don’t they? A near doubling of the amount of data, but a steady decline in the revenue per user…

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