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ISP Hyperoptic Adopts New All-in-One FTTP Broadband and Phone Price

Monday, October 24th, 2016 (3:35 am) - Score 887

Urban focused fibre optic ISP Hyperoptic has confirmed that they will today adopt the Advertising Standards Authority’s new all-inclusive pricing guideline (details), which means that their broadband and phone (line rental) bundle will now be promoted with a single consolidated price.

Some ISPs have been a bit sneaky and used the change to mask a price increase, although Hyperoptic are not doing this and have merely changed how they present the information. As an example, the price for their 20Mbps Broadband and Phone package in the first 9 months will be shown as £21 per month instead of £5 for broadband and £16 for line rental. It’s the same approach for their faster (up to 1000Mbps) packages too.

We should point out that Hyperoptic also offers a broadband-only FTTP package that does not require line rental, although the standard cost is very similar to the bundle pricing (once you factor in the setup fee) and that’s a bit more obvious after today’s change.

A lot of other ISPs will be updating their pricing this week and we won’t be writing about all of them. As usual our ISP listings have been showing consolidated pricing since earlier this year (here), so this isn’t much of a change on our end.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
9 Responses
  1. FibreFred says:

    Makes sense, why didn’t they do it from the beginning? It isn’t like anyone would take their service just for voice surely?

    1. gerarda says:

      because its the way all their competitors advertise it

    2. nucco says:

      You would look silly if you were hyperoptic, and you advertised your Internet as £21 GBP, instead of £5+£16, because most customers have been conditioned into thinking that the line-rental is a totally unrelated thing.

      You won’t believe the number of people who actually believe that the cost of their internet is £5 a month from whatever-openreach-based-isp.

    3. FibreFred says:

      Hmmm not really, other FTTP providers don’t advertise it like that. Gigaclear, b4rn for example, there customers seem to get it ok

    4. Mark Jackson says:

      You’re overlooking that Hyperoptic also offer broadband-only packages, without the phone / voice solution.

    5. nucco says:

      If you are in a reasonably well-served metropolis, well, you have to make sure your pricing is competitive to the other half-dozen ISPs a customer might patronise. Hyperoptic might be offering 1gbps service, but BT and the likes know fully well that only a small percentage of the market actually understands what that means.

      ISPs like b4rn face a lot less pressure to market like this, as they are often the only sensible option.

      For Hyperoptic, why run fibre to the premises only to sell a 20mbps plan? It seems like it is a plan introduced simply because they can’t sell 1gbps price-competitive with BT’s ultrafast £5 a month A/VDSL. It means they face more competition from BT than b4rn.

    6. Gordon says:

      “Hmmm not really, other FTTP providers don’t advertise it like that.”

      BT do.

    7. FibreFred says:

      ^ But they have a historic reason for doing so, Hyeroptic do not

    8. Gordon says:

      I hope its not too sentimental come end of October they will have to change also.

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