ISP Hyperoptic Adopts New All-in-One FTTP Broadband and Phone Price

Urban focused fibre optic ISP Hyperoptic has confirmed that they will today adopt the Advertising Standards Authority’s new all-inclusive pricing guideline (details), which means that their broadband and phone (line rental) bundle will now be promoted with a single consolidated price.

Some ISPs have been a bit sneaky and used the change to mask a price increase, although Hyperoptic are not doing this and have merely changed how they present the information. As an example, the price for their 20Mbps Broadband and Phone package in the first 9 months will be shown as £21 per month instead of £5 for broadband and £16 for line rental. It’s the same approach for their faster (up to 1000Mbps) packages too.

We should point out that Hyperoptic also offers a broadband-only FTTP package that does not require line rental, although the standard cost is very similar to the bundle pricing (once you factor in the setup fee) and that’s a bit more obvious after today’s change.

A lot of other ISPs will be updating their pricing this week and we won’t be writing about all of them. As usual our ISP listings have been showing consolidated pricing since earlier this year (here), so this isn’t much of a change on our end.