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Ofcom Finally Decides to Probe the Rising Price of UK Phone Line Rental

Thursday, December 1st, 2016 (8:06 am) - Score 1,733

The UK telecoms regulator has finally decided to take a closer look at one of the markets most heated issues, the ever rising price of retail line rental. In recent years this has risen by between 28% and 41% in real terms, while the underlying wholesale cost has fallen by around 25%.

Until very recently one of the most familiar frustrations with line rental (particularly on Openreach’s UK telecoms network) stemmed from the way in which ISPs used it to mask the rising cost of broadband provision (i.e. lots of “free” or “half-price” broadband offers, but the line rental cost would still rise to compensate).

However the recent advertising changes (here), which forced ISPs to combine the cost of line rental and broadband into a single price, may have largely resolved that issue.


As a result of the recent advertising changes, Ofcom’s focus is more on people who buy landline services on their own, which the regulator fears “are not being served well by the market“. Apparently the rising prices are said to be “felt most acutely” by those who don’t also take a fixed line broadband or pay-TV service, such as elderly and vulnerable people.

Breakdown of Landline-only Homes (No Broadband)
* 50% aged under 75 and have a Mobile
* 20% aged 75+ and have a Mobile
* 12% aged under 75 and don’t have a Mobile
* 18% aged 75+ and don’t have a Mobile

The group of people identified by Ofcom above are said to “make up a significant proportion of standalone landline customers” and many may have stayed with the same phone company all their life, becoming quite reliant upon it. Mind you some of them may be able to benefit from a social tariff, such as BT’s Basic Line Rental (£5.10 every month, including £1.50 to spend on calls and free weekend calls to 0845 & 0870 numbers).

Jonathan Oxley, Ofcom’s Competition Group Director, said:

“Our evidence shows that landline providers have been raising the price of line rental, even as their costs have been coming down.

We’re particularly concerned for older and vulnerable customers, who rely on their landline and are less likely to change provider. So we’re reviewing this market to ensure these customers are protected and getting value for money.”

ISPreview.co.uk ran an article on the ‘Changing Cost of UK Phone Line Rental‘ in 2015, which went into a lot of detail on this subject but did so with a focus on its relation to broadband. We also included a quick example (BT) of how retail line rental has changed over the years, albeit focused on broadband providers (note: many non-broadband line rental services follow similar pricing).

BTs Line Rental Price History inc. VAT
2011 = £13.90
2012 = £14.60 (+5.04%)
2013 = £15.45 (+5.82%)
2014 = £15.99 (+3.5%)
2015 (Dec 2014) = £16.99 (+6.25%)
2016 (Sep 2015) = £17.99 (+5.89%)
2016/17 (Apr 2016) = £18.99 (+5.56%)

Much of what we discussed in the above article is still relevant, such as the impact of falling call revenues (providers may have to compensate for this), reductions in care (repair) level by some ISPs (saves ISPs a small bit of money) and annual inflation on service prices (recently this has been close to 0%, but in the past it was much higher). We also predicted a future where traditional voice calling will be replaced by VoIP solutions and your “line” will only be used for the data side (broadband).

The recent changes to broadband advertising have arguably turned the market on its head and it will be interesting to see how this impacts the price of standalone line rental going forward, particularly as providers can no longer use it to mask the rising cost of broadband.

However we should point out that there are still providers offering cheap line rental (e.g. AAISP, Aquiss etc.) and you can see a List of Line Rental Prices on our site, although this only reflects the services offered by ISPs. Remember that the cost of calling will vary between providers and some, such as AAISP, sell it more as a line-only solution (no voice calls) to support broadband.

Ofcom’s new Narrowband Market Review 2017 is expected to publish its conclusions in September 2017 and any changes to the market would then be introduced to run from 1st October 2017 to 30th September 2020. This consultation specifically relates to the wholesale prices that BT (Wholesale / Openreach) can charge other telecoms providers to offer homes and businesses a telephone service over its copper network.

UPDATE 1st Dec 2016

The first to jump on this has been Virgin Media (here), which has frozen line rental for their elderly and disabled phone-only customers.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
10 Responses
  1. Web Dude says:

    Very much overdue. I was paying 5.99 for a while (currently closer to 8 pounds) with Primus (now called Fuel Broadband) for line rental

    Then when I had a second line, jumped on a December 2014 price of 10 pounds a month (by paying 120 pounds in a lump, as price hike was due January 2015) from Post Office (plus free line install, it being a second line) and free broadband for 6 months.

    I’ve used 1899.com for calls for many years but they changed from 5p + 0p/min when the changes were forced on all telecom firms to clarify call charges for geographic and premium services.

    I am not in favour of bundling weekend calls in with line rental and claiming it is ‘free’ when it clearly isn’t, and feel the hikes have been unjustified, especially when wholesale price is declining year on year. There should be basic option, no inclusive calls, and caller display thrown in – especially when there are so many random, unsolicited, calls.

  2. Litesp33d says:

    This is all down to BT having to recoup the costs of it’s failed venture into TV and their defacto monopoly in large parts of the UK. BT puts up it’s line rental charge and all the others follow suit because why wouldn’t they. The retail cost of line rental bears no relationship to the wholesale cost. And since the regulator removed much of the previous restrictions on BT pricing policy this was inevitable. BT is a voracious private company not some cuddly bird and will exploit it’s monopoly position to screw it’s customers (wholesale and retail) and damage third party competition wherever it is allowed to get away with it. And it is very allowed to get away with it.

    1. Fastman says:

      what complete and utter rubbish — damage third part competition !!!!

      since the regulator removed much of the previous restrictions on BT pricing policy this was inevitable. — really — you are joking !!!!

    2. Steve Jones says:

      WHat sort of idiot comment is that? It’s true that Openreach have a monopoly on line provision in about half the market, but that price is regulate and has been falling. BT Consumer has no monopoly anywhere. There are dozens of service providers out there that will supply voice services at retail level. There is full retail competition (not to mention that VM offer their own voice services on their own network).

    3. FibreFred says:

      “WHat sort of idiot comment is that?”

      The comment of our resident troll

    4. AndyH says:

      It’s telling enough (without actually reading his comments) that he has the need to keep changing the name he posts under.

  3. john says:

    I have my line rental with Pulse8 – at £6 a month I would like to see other bigger companys do the same (if they small chap can do it – there really is no excuse)

    1. wirelesspacman says:

      Except that you don’t – that is a “bundled” price. Line rental on its own is £13/mth according to their website

    2. hello says:

      £6 /month is significantly below the Wholesale price charged by Openreach

  4. timeless says:

    lm wondering if these prices have an underlying cause, think for a moment with the snoopers charter being on the agenda the money the government has put by is nowhere near enough, ISPs are going to have to pay the difference for the governments ability to snoop.

    not to mention the whole profit for shareholders side of things.

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