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Virgin Media Broadband See 25.7 Million Devices Active on Christmas Day

Thursday, December 29th, 2016 (2:24 am) - Score 1,198

Cable operator Virgin Media has informed ISPreview.co.uk that 25.76 million devices (e.g. Internet-connected TVs, Tablets and Smartphones) were used across 4,952,236 active broadband connections via their network during Christmas Day (up 8% on 2015), which occurred between 5pm and 10pm.

Similarly Virgin Mobile’s 4G supporting network saw customers’ gobble almost 12TB (TeraBytes) of data in total over the festive period, which they claim was largely used to send Christmas wishes via text, tweets or by video calls etc. On average, each 4G customer used around 81MB (MegaBytes) of data

Elsewhere Virgin Media predicts that roughly 1 million WhatsApp messages will be sent by Virgin Mobile customers at the stroke of midnight on New Year’s Day. It has also been calculated that in total around 98,000MB of data will be sent by 4G, as people take to their phones to welcome in 2017, where the average user could send five pictures via Snapchat or Facebook, or tweet 129 celebratory messages.

Meanwhile the story was similar for Boxing Day, which recorded 20,442,996 devices via 4,617,544 active fixed line broadband connections between 10am and 12noon.

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Keith is a computer engineer and website developer from Dorset (England) who also assists, on a part-time basis, in the general upkeep of ISPreview.co.uk's systems and services. He also writes the occasional editorial and special offer article. Find me on Contacts.
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12 Responses
  1. Kevin says:

    I can understand how they know how many active internet connections they have, however how do they know how many devices were online?!?!?! Surely being purely an IPv4 provider, they can only see the router and NOT the devices behind, due to NAT…

    If this isn’t a “prediction” and is indeed a factual figure, then they must be using deep packet inspection and possible logging headers in order to be able to uniquely identify devices. I guess that isn’t entirely surprising, given that they traffic shape, however it still make me feel a bit uncomfortable.

    1. Ted says:

      Seems more likely to me that they can get the number of devices connected from their superhubs. Could be wrong of course, it’s just an assumption. I use a modem mode so i’m fine anyway 🙂

    2. Kevin says:

      You’re 100% right Ted, I hadn’t considered that.
      When I was with Virgin I too used modem mode.

    3. John says:

      They know how a device is connected Ted, I once had to argue that something they said was wireless was not so. But they know how the rest were connected. So maybe they did it that way?

      So many millions of SH’s with so many connections each = this magic figure?

    4. Ignition says:

      They absolutely use DPI, however how this number was arrived at I don’t know.

    5. spinaltap says:

      In conversation with my bank recently. Not only did they recognise my usual IP address, but also the precise computer make and model I typically use to access my bank account.

  2. John says:

    And all at 2mbps or less thanks to the over subscribed and under funded magic in their cables.

    1. Kevin says:

      I recently switched to VM after a house move and FTTC being only able to deliver 30Mb. Signed up on a Thursday Online and it was installed as requested on a Saturday so did not have to take any time off work.

      I have now neigh on 10 times what BT FTTC could had offered and a download speed of 295Mb at ALL times of the day and night. No issues with speed or congestion or contention here. Just solid as sold speed.

      The whole experience compared to appointments with BT and them telling you when they will come out or only giving limits date choices was an utter joy.

      Virgin engineer did not mind that i basically wanted it installed the opposite site to the house from where the connection point pavement side at front of house was. He was happy to run near 20M of cable and clip it all nicely to the wall, even used brown coloured clips in an effort to blend in with the wall. He even cable clipped a Network cable to the wall which runs to a TV downstairs which i had installed this summer but was too lazy to cable clip in place. I did not even ask him to do it he just done it on his own accord and made everything look tidy.

      Ive had the service for near 4 months now and will never go back to BT, the call quality on the phone is better at this address than it was with BT for neigh on a year. The TV box supplied is light years ahead of Youpoo which i had with BT at my old address and as for the internet there is no compassion at all it wipes the floor with anything ive had or can have from BT.

      Engineer i had was a pleasure to deal with and went above and beyond, more than can be said for BT in my experience.

  3. J.W says:

    I pay for up to 200 mbps. Did receive it up to end of November 2016. Now I average 95 mbps with Virgin. Its customer rip off big style.

    1. MB says:

      Sounds like an interface negotiation issue, check the devices connected to your router and make sure they’re all running at a gig (if wired).

    2. nucco says:

      The right thing for you to do is contact their customer service.

  4. Cunning Stunt says:

    My Virgin 100/6 connection ran very well on Christmas night… better than expected… gaming was also good…. for an area that suffered a long 3+ year battle with congestion and lack of backhaul Virgin seem to have ‘finally’ pulled through for it.

    However BT and Sky connections I also monitor fair just as well too.. so all as I expected from an ISP I suppose.

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