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Sky Broadband Preparing UK Line Rental Prices Rise for 1st March 2017

Thursday, January 12th, 2017 (5:19 pm) - Score 5,155

Customers of Sky Broadband have been given an unusual early warning of a future price increase to the cost of Sky Line Rental (phone), which is due to hit on 1st March 2017. However Sky’s warning stems from a newspaper promotion for their service, rather than a direct communication.

According to This is Money, a newspaper advert that was posted by Sky last year included the following sentence in its small print: “Sky’s Line Rental prices increase on 1 March 2017.” At present customers’ of the ISP’s broadband service pay £17.40 inc. VAT per month for line rental (note: it’s £17.99 on their NOW TV Combo packages), which is merged into the total bundle cost (see October’s price change).

We also note that Sky’s German division (Sky Deutschland) will be increasing some of their prices on the same date.

A Spokesperson for Sky UK said:

“Whenever we review our pricing we work hard to keep any rises to a minimum. Any time we do introduce changes, we contact the relevant customers in advance to let them know.”

In fairness Sky Broadband resisted the temptation to increase their prices last year, while BT hiked their standard monthly line rental to £18.99 a month and Virgin Media jumped to £19.00 (a good number of other providers also chose to follow suit). On the other hand many of Sky’s rivals still offer an annual pre-paid discount for line rental, while Sky only adopts a standard monthly charge.

We suspect that Sky will either increase their rental to match the NOW TV Combo price or push it up by around +£1 extra to £18.40 per month. Such a move may also give subscribers the opportunity to exit their contracts penalty free (i.e. Ofcom’s rule for mid-contract price hikes). Sadly Sky is not yet willing to share their exact plans for March.

Speaking of the regulator, Ofcom is currently probing the ever rising cost of line rental (here) and they could propose changes as part of their Narrowband Market Review 2017, which is expected to publish its conclusions in September 2017.

Leave a Comment
12 Responses
  1. Avatar adslmax Real

    Time to dump line rental sooner or later for naked VDSL broadband standalone.

    • Avatar MikeW

      Why? Will it be cheaper?

    • Avatar Lee

      He has no clue what he’s talking about. Ignore pretty much everything he posts.

    • Avatar timeless

      actually there has been talk of ISPs doing standalone packages which lm sure has had a new release or two. pretty sure lve heard about some trials.

      that said, l doubt it would lower the price much.. line rental would likely end up cheaper and the net price go up to cover those who dont use a phone line.

  2. Avatar eM

    Sky have also quietly changed their fibre contracts to 18 months with their latest +TV promotion. Price goes down, contracts go longer!

  3. Avatar Sledgehammer

    Why do Sky say their line rental charge is going up? When all’s said and done it’s just another price rise on the total charge they make to their customers.

  4. Avatar aslam

    TYPICAL sky they always putting the price up for ripoff line rental

  5. Avatar Col

    Is line rental and broadband not now a combined price?

  6. Avatar Simon

    Well let’s hope BT do the same soon so I can dump their ass

  7. Avatar Kevin

    BT. The company that once dominated the entire country and now hold all other ISP’s to ransome with their pathetic Openreach costs. This is 2017! No one uses landlines hardly. They’re like Asbestos and Bakelite Plugs. Belong in the past. Damn BT and their network of lines that hold the public to ransom. Nearly £20 a month for a pathetic landline service you nevefr use is not on. I hope BT go under.

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