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ISP TalkTalk Shifts UK Off-net TV Only Customers to Rakuten TV

Thursday, April 12th, 2018 (7:51 am) - Score 7,175
TalkTalk Logo 2017

Broadband ISP TalkTalk has announced that their remaining base of “off-net” TV only (previously Blinkbox) customers, which may also include some broadband and TV subscribers that have not synced accounts, are having their TV service moved over to the third-party Rakuten TV platform.

Apparently these “off-net transactional customers” will be able to continue enjoying their previously purchased films and TV programmes as they become customers of Rakuten TV, although the announcement adds some ominous “where available” wording that could cause concern for a few people.

In digging a little deeper we found a short Q&A, which additionally states that: “Your content may be impacted. We will inform you of the details in due course. We are working with Rakuten to make sure that you have maximum availability of your library. In any instances this is not possible a fair compensation will be offered by Rakuten” (it’s unclear what approach they will take to calculating that).

The customer base in question is largely made up of those who do NOT take TalkTalk’s on-net broadband and YouView (IPTV) based TV service bundles, although it’s noted that a few bundled users could still be affected. The ISP simply states: “TalkTalk broadband and TV customers who were either former blinkbox users or TalkTalk TV Store users before they signed up to a TalkTalk broadband and TV plan may also be affected if they have not synced accounts” (i.e. your broadband won’t be affected but your TV service will shift to Rakuten TV).

Otherwise this change generally should not impact TalkTalk’s wider on-net broadband and TV subscriber base, save for the above exception. In any case the ISP said that affected customers would be contacted ahead of their migration to Rakuten TV. The switch itself is expected to begin soon and will then complete by no later than 31st July 2018.

In addition, TalkTalk added that existing users of Rakuten TV will be able to “merge” their libraries, albeit only provided that their TalkTalk and Rakuten TV accounts use the same e-mail address. We suspect that a small number of people might fall foul of this one but there’s still time for end-users to update their details.

The ISP claims that Rakuten’s platform is able to support more devices and “you’ll have the option to purchase titles in higher quality.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he is also the founder of ISPreview since 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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7 Responses
  1. chrisp

    any indication of why this change is being imposed on these customers?

    • No but shifting off-net bases elsewhere is often something that occurs as a cost cutting move, enabling the operator to streamline itself around support for a simpler / centralised approach.

  2. Carole evans

    I was with talktalk nevery again you end up paying big money and don’t get the service don’t be fooled by advers

  3. Walkerx

    so does this mean that all UV Titles redeemed through BlinkBox/TalkTalk will be transferred to RakutenTV or will we lose them

  4. Ste barlow

    I don’t want to have them merged,. Do I get the option for the breach in my contract ?
    I use Rakunten serperatly in my network.

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