Full Fibre UK ISP Hyperoptic Start “aMAYzing” Broadband Price Cut
Fibre optic home broadband ISP Hyperoptic, which has so far deployed their 1Gbps capable FTTP/B network to 400,000 premises in parts of 28 UK cities, will today cut their prices to the lowest level we’ve ever seen. Starting at just £14 per month (12 month term) for an unlimited 30Mbps service.
New customers will also benefit from a free installation and set-up (worth up to £240) on all their packages, including the standalone deals. The offer itself will only be available to order until 17th May 2018 and in order to get it customers must enter the promo code – AMAYZING – at the checkout.
As usual customers will be able to choose from either a broadband and phone bundle or a broadband-only service on a 12 month contract. You can also get a “no contract” option (broadband-only), although this tends to cost a few pounds extra per month.
Hyperoptic’s packages all include unlimited usage, 24/7 support, a wireless router (ZTE H298A) and dynamic IP address (IPv6 support is being rolled out) or £5 extra per month for a Static IP.
| Package | Broadband Only | Broadband and Phone |
| 30Mbps | £14 a month (*£22) | £15 a month (*£25) |
| 150Mbps | £24 a month (*£35) | £25 a month (*£38) |
| 1Gbps | £39 a month (*£60) | £40 a month (*£63) |
The ISP, which predominately focuses upon connecting up large apartment and office blocks, has a growing presence in the following cities and they hope to reach 500,000 premises by 2019, followed by 2 million in 2022 and there’s even an aspiration for 5 million by 2025 (here).
Now for the cities.. Greater London, Basildon, Birmingham, Bolton, Bradford, Brighton, Bristol, Cardiff, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Luton, Manchester, Newcastle, Nottingham, Preston, Reading, Reigate, Sheffield, Slough, Southampton, Southend-on-Sea, Warrington, Watford and Woking.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and Linkedin.
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May be a short term offer but it certainly lays down the gauntlet. They certainly should be the provider of choice in their coverage areas for both speed and reliability. The latter needs to be understood by the consumer more.
Is that a “full fibre” cat5 socket I see before me? 🙂
Still with a ZTE Router after the news?
The router was patched. You don’t scrap a router just because of a security flaw that you can fix, if you did then there wouldn’t be any routers from any ISPs 🙂 . Security flaws can happen in any device because humans are not perfect and thus neither are the devices they create.
It looks like the US military disagrees with you Mark
https://www.theregister.co.uk/2018/05/03/huawei_zte_military_sales_ban/
Ah of course a state sponsored backdoor is another matter, although whether or not such a thing exists in these consumer devices has not yet been proven. The UK/USA security notice is more focused on the software/hardware that gets installed inside core network infrastructure, rather than end-user homes. So far as I can see there’s no UK retail ban on consumer kit from ZTE.
If we believed everything America had to say then anything Animal, Vegetable or mineral that ever disagrees with it is automatically evil and should be used as more brain washing scaremongering.
Price slashing where there is no real competition for a product.
Sounds like someone isn’t seeing the return on investment and needs to increase turnover rapidly.
Doesn’t sound good for the future of private investment in UK infrastructure.
I agree. Cutting price when it isn’t necessary just makes the market less attractive for new players, which in turn reduces the likelihood of those of us with ADSL as the only choice ever getting anything better.
No sure about that logic. Looks more to me like they are just using a cheap price for promotion to maximise takeup knowing full well that once poeple take the service up the chances of them leaving is very low indeed.
Yes. Same approach as the bigger ISPs with their offers. However some Alnets focus on concentrations of demand (apartments/flats) for their ROI and they cannot allow the percentage uptake to deminish. They will come under pressure from the likes of Sky with their wrapped offers as there will always be contracts expiring. Most consumers do not understand the technical/longterm argument and are simply swayed by the content on offer.
Some Altnets may run out of steam and Gfast will not make this any easier. My suspicion is there are already vultures in the wings waiting to pick them off in the years to come.
What an Ofcom mess.
There’s no doubt that companies lower their price in order to attract more customers, however for a new company considering investing in broadband in a market where other companies are selling low makes any investment non-viable. That means the existing providers price competition out of the market, which is good for them. It may be good for customers that have good broadband because they get it cheaper. However it is very bad for anyone that is dependent on new investment in order to get good broadband, because it is much less likely to happen. As the altnets consolidate over the next few years they will be increasingly fixated on making a return on their investments (that’s how the investment funds that are buying tend to work), so new investment is likely to fall. We will end up with some areas (mainly urban) with a choice of cheap fast broadband from several ISPs, and some areas (mainly rural) with much higher prices and poor broadband and very limited choice (like now but much worse – USO or satellite).
@Joe
I feel you are being a bit too optimistic.
All I see in the near future are altnets consolidating into a single mega company, just like cable TV. With size, there is a chance of seeing a return on investment. Especially if you use low prices as the incentive to get people to sign up.
And these hedge funds buying up telecom companies are not reknowned for their patience.
Just look at the business news for all the recent high street closures and you will see that the businesses were owned by hedge funds pretty much without fail.
Most of the big ISPs don’t want to move too far away from Openreach as they know the costs of trying to build their own infrastructure is too great.
No different to any other special offer
How are they full fibre when they run mainly fttb with copper to each dwelling.
With the falling cost of cheap white box switches sfp’s and transceiver’s I’m surprised they don’t run fibre from the basements to dwellings too now, prob easier than the larger Ethernet cables they use. Also as they deploy into blocks of flats, they could just run Wi-fi to the corridors and provide subscribers a login like BT fon does. Would cut their costs and provide consumers instant hi speed access.
They can get 2.5G and 5G down that same cable. I really don’t think they have any cause to worry about the cable being a bottleneck for a while.
If the cost difference were so minor I assume they would be using fibre all the way to each property. I guess they have sound commercial reasons for not doing so.
quad core single mode fibre can be had for ~£0.20 per meter which is not much more than shielded cat5e at ~£0.14, yes the termination kit is expensive, but as the cables are smaller its possible they may be easier to install through smaller access routes etc, also its more reliable to splice repair fibre than have to repull a full length of cat5.
https://www.cablemonkey.co.uk/loose-tube-fibre-cable/7230-loose-tube-internal-external-fibre-cable.html#/204-cores-4_core/861-fibre_size-os2_9_125
as you mention, they likely have a good commercial reason for not using fibre from the basement but i’m wondering if those cost reasons they may have assumed some time ago are still relevant now.
If fibre is cheaper or not much different in price then ask BT why for the most part they only run it to cabinets.
@jarrod
This is about Hyperoptic connecting dwellings in flats to their network switch in the basement and is completely different to BT’s challenge of connecting the nation. Apples and kangaroos if you will.
No UPS in the picture above?
@TheFacts If it’s broadband only then I guess they don’t install them.
@jafs
The kit in the basement is likely not on ups either. They have an opportunity to run PoE and have a central ups that could keep their service up but have not taken that up. I wonder if BT deployed the same way if they’d be compelled by regulation to ensure power availability?
“This is about Hyperoptic connecting dwellings in flats to their network switch in the basement and is completely different to BT’s challenge of connecting the nation. Apples and kangaroos if you will.”
Why would they want or need to use fibre from equipment in the basement to individual flats? CAT5E and higher will happily do 1Gbps.
Also i see it as no different, Hyperoptic often provide to new apartment complexes, BT likewise supply to plenty of new builds, so still curious if fibre is so cheap why so many new builds which BT hook up are still only FTTC and not FTTH.
Either way Hyperoptic copper CAT cabling or not is waaaaaaaaay superior.