Mobile Operator VOXI Removes Age Restriction for New Customers UPDATE

Mobile operator VOXI, which is a Vodafone UK sub-brand that was launched in 2017 and initially targeted at people aged 25 and under (e.g. students), has informed ISPreview.co.uk that it will today remove “age-gating” from its platform so that “anyone can purchase a voxi contract.”

Back in 2017 the Head of VOXI, Dan Lambrou, said the operator aimed to sell mobile plans that were specifically tailored for younger users and their social media habits: “Why should young people make do with the same mobile plans as everyone else, when they use their phones differently and often can’t access the best deals?,” said Dan.

The result was an operator that allowed subscribers to cancel at anytime (monthly contracts), supported unlimited usage of social media apps and offered unlimited calls, texts and picture messages with every plan. The catch was that only those people “aged 25 and under” could join (this was later softened to the under 30s).

This morning VOXI’s website continues to say that they’re “tailored to under 30s so you can only join if you’re in this age group. If you’re age 30 or above and looking for SIM only deals, check out Vodafone’s range.” Nevertheless Vodafone has informed us that this “age-gating” restriction is due to be lifted sometime today, although it hasn’t yet explained why.

UPDATE 5th April 2019

A spokesperson for Vodafone told ISPreview.co.uk: “[We’ve] removed the under 30 age restriction for buying plans and phones. With endless data for social media at the centre of its offering and no contract, VOXI is designed to meet the needs of a younger audience who use their mobile mainly for social media and who don’t want to be tied into a contract. As VOXI has become more popular, we’ve seen our offering appeal to a wider audience and therefore we’ve made it easier for anyone who likes our proposition to join us.“