Vodafone UK Quietly Reduces 30 Day Service Guarantee to 14 Days

Telecoms operator Vodafone appears to have reduced their 30 Day Service Guarantee to just 14 days, which means that new subscribers to their mobile and broadband services will have less time to consider cancelling their contract without penalty if they’re not totally satisfied.

The new 14 day period aligns with existing pro-consumer laws and the general returns policies used elsewhere in the UK market (details), although the loss of a longer 30 day window is clearly a negative change for new customers who may have enjoyed the extra protection it afforded. See here for details on Vodafone’s revised returns policy (still mentions 30 days in the URL).

We have contacted Vodafone in the hope of finding out why they’ve scrapped their 30 day policy and will update once a response arrives.

UPDATE:

We’ve had a response.

A Spokesperson for Vodafone said:

“Customers can cancel their service with us within 14 days of signing up if they are not completely satisfied … Last year, the vast majority of customers who used our service guarantee did so within the first 14 days. We also saw a drop in the number of customers leaving us during this period. This reflects the £2 billion investment we have made in the last few years.”