Broadband ISP BT UK Deploys New Logo and Branding Today

The BT Group has flicked the full implementation switch on their new branding today, after first announcing the change in May 2019 (here). As a result their new logo has now completely replaced the old one across their various estates, sites and products.

The trademark proposal for BT’s redesign was first put forward all the way back in 2016 and can be seen here. A colourised version was also produced here, although the latter was later withdrawn. At the time we assumed that BT had chosen not to adopt the logo during 2016/17 because they had much bigger things to focus upon (e.g. Ofcom’s Digital Communications Review and Openreach’s independence). Otherwise you can see a bit of logo history below.