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Broadband ISP BT UK Deploys New Logo and Branding Today

Friday, October 18th, 2019 (7:38 am) - Score 10,961

The BT Group has flicked the full implementation switch on their new branding today, after first announcing the change in May 2019 (here). As a result their new logo has now completely replaced the old one across their various estates, sites and products.

The trademark proposal for BT’s redesign was first put forward all the way back in 2016 and can be seen here. A colourised version was also produced here, although the latter was later withdrawn. At the time we assumed that BT had chosen not to adopt the logo during 2016/17 because they had much bigger things to focus upon (e.g. Ofcom’s Digital Communications Review and Openreach’s independence). Otherwise you can see a bit of logo history below.

bt logo history

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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24 Responses
  1. Mibu says:

    Wow they went all out didn’t they…

  2. Darren says:

    And how much did they pay for that design…

  3. Paul says:

    Did a 6 yr old win a design competition??

  4. A_Builder says:

    It is soooooo bad it must have been very very very expensive

  5. Mike says:

    Don’t worry you will all pay for it same as we are for UEFA champions league rights

  6. Bob2002 says:

    It’s so, so, so, important to redesign your logo over and over and over again. It’s the difference between profit and loss, it’s the difference between a highly paid executive and a lowly, know nothing, engineer.

  7. Thomas O'Neill says:

    I change my provider to BT and have had nothing but problem I was given a package deal 40 and a gift never received due to my memory loss I phoned bt several times and they said to me about another package I thought was a change over do to hub so I ended up bt sport free and I was getting call from company’s I got fed up I was given a stop unwanted calls bt TV box I thought would stay the same but I was so wrong as problems once again I was given booster discs for free. I have social workers pay my phone bill excetra. And bt was aware of this as my bills do get paid by social services. My package was 40.00 and im now paying 70.00 plus. I feel phoning being upset over phone calls im a 58 year old man and had a stroke and memory problems as bt is aware of I feel that was unfair. If only I was helped with situation also pass ward was wrong 3 times changed and in the end a bt lovely lady helped and sorted out my password. I feel so hurt with BT and I have 18month contract if BT was fair with help trust and understanding. I would remaining with them. But as soon as contracts Finnish. I will change my provider. But if they show me I can trust them and also if they understand that im not the only one with problem

    1. Red Trummy says:

      Back in the day, the Post Office then BT were very aware of peoples physical/mental problems and went to great lengths to provide a good standard of care to all. However due to pressures applied by Government and the introduction of competitiveness in the market place the shackles of being a ‘service provider’ were discarded. BT are now no better than any other Telecom provider. Sad but true.
      One possible ray of hope is that BT are going to bring all their call centres back to the UK so hopefully you will have someone on the end of the phone who can understand you, and you them.
      Best of luck for the future

  8. Laurence "GreenReaper" Parry says:

    The most recent one wasn’t great, but this feels kinda like they want to roll back to 1981. I guess we should be glad they didn’t put a crown on it!

    Of course, it doesn’t have to be a solid colour, as shown here – I’m sure we’ll see a lot of circular animations, too: https://www.campaignlive.co.uk/article/bt-prepares-brand-refresh-retiring-connected-world-logo/1411014

  9. Carol says:

    Would be good if they spent the money on getting broadband up to speed. I’m paying for TV I am unable to watch due to slow speeds. Nice logo BT

  10. Gary says:

    My 87 year old mum truly appreciates the unexpected shock of a bill for £172 to be paid within a week they sent her today…
    For whatever reason they are demanding an advance payment until sometime in January !!!???
    I’m reasonably anticipating a very frustrating and time-wasting experience phoning BT on Monday.

  11. Billy says:

    I liked the one with the guy blowing his own trumpet, it was apt.

    1. beany says:

      The new one is still in keeping its simple, cheap looking, plain and boring. Matches the company nicely ;D

  12. Barry Thomas says:

    About time the company stepped into the 21st century. BT is a digital company, now with a digital logo. I’m guessing it’s not a change of symbol more a symbol of change.

  13. Kevin says:

    I can’t draw for toffee nuts but I could have done that design in 5 minutes and wouldn’t even have charged them. It would be nice to know how much the company who came up with it charged.


    Am I missing something here @Barry Thomas ?
    What’s Digital About It ?
    Lets face it they were struggling because of their lack of visionary perspective
    and they resigned to the fact that pretty much nothing was going to be beyond ridicule They Should have just used this off the old Corporate Tie from the 1980s with the dark blue background and nothing but it, on standard white vans and saved themselves a lot of money

    1. Barry Thomas says:

      @upchunk Digital as its suitable for multiple platform applications, TV, Media, Mobile Apps.

      So people don’t like it ah well it’s nothing to cry about just move on and there’s sure to be something equally as unimportant to complain about

  15. Jon says:

    If you check out how the new logo has been used in digital media rather than static shots it makes a lot more sense, easier to animate and make more use of the logo, the old one would of been difficult to do so. Rspecially with moving graphics it’s just too clunky ,Still think it’s rather basic but easier to use on the TV and sport platform, with moving images. Still don’t like it though

    1. beany says:

      I have no idea what you or anyone is on about with the easier to animate digitally comments. Sounds like nothing more than an excuse to justify the logo change.

      They have been animating their old globe like logo for years.
      https://www.youtube.com/watch?v=tHr1lfy_Lbg&feature=youtu.be&t=84 top right of screen.
      https://www.youtube.com/watch?v=XvlnJvb-HaE&feature=youtu.be&t=55 middle right
      as just 2 examples.

      They have also done similar to that on every BT Sport channel when nothing is being broadcast when it was introduced. Which they later altered to just spinning the entire logo rather than the globe.

      It is only in later adverts and advertising they have got lazy and not bothered animating the globe.
      such as…

      They have been doing far more complicated digital animation of logos than this new one and the prior globe, back in the 1980’s they were doing this…….

      The only excuse for a new simple logo and not animating the old globe one is obviously laziness.

  16. kds says:

    I like it. the old one was ugly. simple but light up animation on BT.com guess they will do that every where

  17. Alex says:

    Ahhh the classic “i could’ve done that” refrain you hear from ignorant folk in art galleries!

    Yeah, but you didn’t did you? Jog on.

  18. Bill says:

    I chuckled when I read the headline: “Broadband ISP BT”. Understatement of the year!

    “Telecoms giant” might be more like it…

  19. Podraig says:

    It’s shit.

    1. Barry Thomas says:

      What a really deep and meaningful response. A mass of brain cells at work there!

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