Home
 » ISP News » 
Sponsored

Broadband ISP TalkTalk Reveals Q4 2020 UK Internet Trends

Wednesday, February 24th, 2021 (12:06 pm) - Score 3,216
talktalk_q4_2020_internet_usage

TalkTalk has today shared a preview from the latest volume (2) of their new ‘Internet Insights‘ report with us, which is a quarterly analysis of the ISP’s network traffic and usage trends. For example, it notes that UK internet usage rose nationally by 40% during 2020, driven by streaming, online gaming and working from home.

We note that the provider’s highest ever data usage peak remains at 7.63Tbps (Terabits per second), which was set on the 16th December 2020 (up from 7.23Tbps just a week earlier) and was largely driven by a combination of football on Amazon Prime’s video streaming service and the latest update for Call of Duty (a popular online game).

In terms of the other highlights – During 2020 Scotland (45%) saw the highest regional increase, while the North West (32%) was the lowest. Meanwhile usage among people aged 75 and over increased by 24% from June to December 2020, which was the biggest of any age demographic. Elsewhere 9pm became the busiest time for network data usage across the UK, although 7pm is the time when most devices are connected to a home broadband router.

Finally, there was an 8% rise in the number of devices connected last year, equating to an average of 12 connected per household per day, rising to 13 by the end of the year. The nationwide shift to home working in March-April 2020 saw PCs and laptops overtake mobiles as the most new devices connected for the first time, while the number of printers being connected to TalkTalk’s network increased by 45% in the last year.

talktalk_q4_2020_internet_insights

Leave a Comment
5 Responses
  1. JP says:

    Seems pretty accurate that the 65+ have now moved online, people in there 50s seem to have kept themselves somewhat balanced on using internet and getting out and about and kids will have started rising due to getting devices and consoles.

  2. James™ says:

    Scotland at the highest? I can see that since what else can we do just now.

  3. Jonny says:

    Very interesting that TalkTalk are quoting 40%, as Virgin Media are using a 95% figure when explaining congestion problems to people on their forums. How likely is it that two very large ISPs would see growth increases that different from each other?

    1. 125us says:

      Different customer profiles. Generally the ISPs that sit higher up the value chain will likely have customers who are more likely to have been able to work from home and who will have more devices in their homes consuming data.

      It’s not a hard and fast rule but you’d expect a reasonable correlation.

    2. CarlT says:

      TalkTalk are talking about downstream, Virgin Media upstream.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Vodafone £21.95 (*24.95)
    Speed 35Mbps, Unlimited
    Gift: None
  • NOW £22.00 (*32.00)
    Speed 36Mbps, Unlimited
    Gift: None
  • TalkTalk £22.00 (*29.95)
    Speed 38Mbps, Unlimited
    Gift: None
  • Hyperoptic £22.00
    Speed 50Mbps, Unlimited
    Gift: None
  • Shell Energy £22.99 (*30.99)
    Speed 35Mbps, Unlimited
    Gift: 12 Months of Norton 360
Large Availability | View All
Cheapest Ultrafast ISPs
  • Community Fibre £20.00 (*29.50)
    Speed: 150Mbps, Unlimited
    Gift: Double Speed Boost
  • Virgin Media £25.00 (*51.00)
    Speed: 108Mbps, Unlimited
    Gift: None
  • Vodafone £25.00 (*28.00)
    Speed: 100Mbps, Unlimited
    Gift: None
  • Gigaclear £29.00 (*49.00)
    Speed: 300Mbps, Unlimited
    Gift: None
  • Hyperoptic £29.00 (*35.00)
    Speed: 150Mbps, Unlimited
    Gift: None
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (3292)
  2. BT (2954)
  3. Building Digital UK (1865)
  4. FTTC (1860)
  5. Politics (1850)
  6. Openreach (1770)
  7. Business (1613)
  8. Mobile Broadband (1395)
  9. Statistics (1366)
  10. FTTH (1361)
  11. 4G (1206)
  12. Fibre Optic (1137)
  13. Wireless Internet (1122)
  14. Virgin Media (1111)
  15. Ofcom Regulation (1108)
  16. Vodafone (796)
  17. EE (795)
  18. TalkTalk (740)
  19. Sky Broadband (720)
  20. 5G (690)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact