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Sky UK Unveils Annual Broadband, Phone and TV Price Hikes

Tuesday, February 16th, 2021 (11:57 am) - Score 2,496
sky broadband uk tv 2020

Customers of Sky’s (ISP Sky Broadband) various UK broadband, phone and Pay TV products are being warned to brace for yet another round of price hikes, which will be introduced between 1st April 2021 (internet and TV) and 1st May 2021 (phone). Notifications are being issued between 17th February and 27th March (email or post).

According to Sky, the average price increase for impacted customers will be just over £3 month, while no customer should see more than a £6 per month increase. Meanwhile new customers will also get the increase (which they’ll be told about at point of sale), but it’s not effective for them right away (until the aforementioned dates).

Annual price hikes like this are fairly common among all of the largest providers because they’re frequently adding all sorts of new services (e.g. HDR support, TV shows, FTTP etc.), running big first year discounts, adapting to new rules (e.g. automatic compensation), developing new systems (e.g. improved switching) and consumers are also gobbling significantly more data (COVID-19 has had a particularly big impact on broadband usage).

Speaking of COVID-19, Ofcom and the Government have also put pressure on communications providers to help protect vulnerable consumers and school children during the pandemic. But naturally any additional measures or protections ultimately have a big cost (one study put the figure at £940m – here) and, like it or not, that has to be recouped from somewhere.

Summary of Sky Price Increases

· Sky Signature will increase by £1 to £26

· Multiscreen will increase by £1 to £15

· Sky HD will increase by £1 to £7

· Sky Ultimate (Netflix add on) will increase by £1 to £5

· BT Sport will increase by £2 to £27

· Sky Broadband Essential will increase by £3 to £25

· Sky Broadband Superfast will increase by £1 to £28

· Sky Talk Anytime Extra and Talk International Extra will increase by £2 p/m. Talk Evening and Weekends Extra is unchanged.

However, the prices for Sky Cinema and Sky Kids, as well as in-contract Sky Sports, will not be increasing in this round of hikes.

A Sky spokesperson said:

“We appreciate the importance of keeping our customers informed, connected and entertained. We know price increases are never welcome and we try to keep prices down whilst still delivering the content our customers love, the flexibility to choose the package that suits them and with leading customer service.”

Some of the hikes are so big that existing customers should be able to make use of Ofcom’s rule against mid-contract price hikes (i.e. you should be able to exit your contract penalty free within 30 days of receiving Sky’s notification letter). Alternatively, you could try contacting the operator and haggling for a lower price (Retentions – Tips for Cutting Your Broadband Bill). But remember, most of the major ISPs also implement similar price hikes.

Leave a Comment
29 Responses
  1. Avatar Anna says:

    It would be nice if Sky were to let us go due to them – but last time I tried they said no they have the right to hold us to contract. I will be leaving them in August anyway

    1. Avatar sky says:

      That’s up to ofcom to change this! At present they have no plan for tv services! Useles ofcom!

    2. Avatar Thomas says:

      The service is a waste of money to begin with, those who need to save would be better off binning TV altogether.

    3. Avatar Anna says:

      I agree I am planning to do that in August anyway. I don’t even have a sat signal where I am now so I can only use it for on demand and Netflix anyway!

    4. Avatar Onephat says:

      Anna, might be worth checking but when we moved house (while in contract) to a location with limited view of the southern sky and thus despite 2 visits they couldn’t get us a signal, I was let out of my contract penalty free.

    5. Avatar Anna says:

      Onephat cheers I will look into that.

  2. Avatar Roy says:

    I don’t have Sky TV anymore, glad I left them in 2018. I am now using Netflix much better.

  3. Avatar Scott says:

    Multiscreen for £180 a year!

    That’s an incredible amount of money to pay for an extra box per year and feels like a massive rip off.

    1. Avatar Jack says:

      It’s clearly a push by Sky to try and persuade people to move to Sky Q. £15 per box is huge if you’ve got a few boxes

    2. Avatar Steve says:

      It’s great tbh. Multiroom on the old system is just a viewing card. I have like 5 multiroom subscriptions and we split the bill 6 ways. Makes sky really cheap.

    3. Avatar JP says:

      Its discounted heavily when taken with HD and UHD bundles, I pay £7 for multi room with HD and UHD included for free.

  4. Avatar Cord Cutter says:

    It is a rip-off.

    Remember the days when sports was in your tv license and some on ITV before Sky gobbled the sports rights and then movie rights away from terrestrial and charged a fortune?

    I suspect that the Netflix and later Disney will go that way as Netflix has been increasing rates over past few years. Try to lock you in and then milk.

  5. Avatar Simples says:

    Usually when we have negative news on this website about Sky someone is sent to post positive comments about Sky.

  6. Avatar Michael V says:

    During my time working for them, new customers would not see a price increase for minimum of 90days.
    But that was some years ago now.

    Didn’t make it any easier, three months in & get a few £ banged on top of your bill.

  7. Avatar Buggerlugz says:

    Greed yet again, I expect Virgin will no doubt follow suit tomorrow now Sky’s gone and done this. Nothing to lose, the same suckers will keep paying for it.

  8. Avatar P says:

    I have Sky cause of the F1, I tried watching it on channel 4 but it’s not as good and I hate David Coultards commentary. But I’m not the only one in the house that watches it, I find myself using all the streaming services and find better documentaries on You Tube then on Sky. I certainly don’t see the value in Sky as much anymore.

    1. Avatar Scott says:

      Sky’s F1 coverage is great and i found their 1hr highlights package shown on Sky1 to be superb. If you can avoid the results then bin Sky/Sky Sports and just run a now TV sub for their entertainment pack.

      That said – if they change qualifying that might go out the window for me.

    2. Avatar P says:

      I’d rather watch the whole race. They do offer good coverage, but you watch it knowing if you want to see the whole race and or the race live, Sky the ONLY choice so you watch through gritted teeth. Of Com just lurves the monopoly’s.
      They could just offer F1 on Now TV but don’t.

    3. Avatar P says:

      Then again Sky has to pay for all those football rights, the premiere league all got a healthy pay rise one year directly related to the influx of cash Sky gave them bidding over 5 billion for the TV rights! Sky customers literally paying for premier league footballers to earn their thousand a week.
      And then they paid over 5 billion whilst BT paid 3 billion and still got half the games.. Hardly good value.

    4. Avatar Sam says:

      BT don’t have half the football games what are you in about

  9. Avatar Mj says:

    £7 for HD is criminal in 2021…

    1. Avatar Emma hills says:

      Suckers will pay have a few friends paying 90+ for sky TV whole package never even have the time to watch 1 hr TV a week too busy working…..

  10. Avatar Louise carter says:

    People need to stop complaining about price rises each year the CEO and shareholders and call centre staff need food on the table how about you complainers work harder in life maybe do some overtime at work….

    1. Avatar adslmax says:

      Sky can bugger off for all I care

    2. Avatar P says:

      Ah you actually being serious?

    3. Avatar L.E. Vator says:

      Louise Carter: complaint police. No complaints allowed on her watch. Sheesh.

  11. Avatar Emma hills says:

    Let’s be honest price will continue to increase because people in this country will just sit back and accept this each year…. Thank god I’m on 3 mobile 5G for 10 pounds a month better than those suckers paying 40+ a month on bt and virgin media been there done that 2 years ago….vote with your wallet more we do this they will understand let them know your not paying these silly prices…

    1. Avatar Mark says:

      I took the plunge and binned Sky Q last month to switch to Freeview. Best decision I ever made (and even the cricket is now on C4). Even with their best retention offer, paying £600 a year just to watch the telly makes no sense at all!

    2. Avatar JP says:

      Good luck with that £10 5G, sure that will thrive for long…. NOT

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