Rural UK ISP Wessex Internet Refreshes its Brand and Website

Blandford-based ISP Wessex Internet, which has built its own Fixed Wireless Access (FWA) and Fibre-to-the-Premises (FTTP) based broadband networks across rural parts of Dorset, Somerset, Hampshire and Wiltshire, has today launched a refresh of its brand with both a new logo and website to support the change.

The move follows hot on the heels of the alternative network (altnet) provider’s major package refresh of their “full fibre” (FTTP) services at the start of this month (here), which introduced faster upload speeds, Mesh WiFi, cheaper prices for home users and a brand-new range of packages for small businesses etc.

Apparently the rebrand was completed following “months of extensive research” amongst its customers, partners and employees, as well as some collaboration with suppliers from across Dorset. The rebrand means that the company name remains the same, but it “features a new logo and look and feel, green colour palette and a clearer, succinct and non-technical language and tone of voice.”

Hector Gibson Fleming, WI Managing Director (Pictured), said:

“Following an exciting few years of change and growth at Wessex Internet, now is the right time to change our brand to reflect our mission, passionate attitude and fantastic team.

As an independent Dorset business, we’ve experienced first-hand how the digital divide can affect the lives of everyone living in countryside communities. Our mission will always be to ensure those communities aren’t left behind; even when that means making connections where other companies are unwilling, or unable, to go.

We had some great customer feedback which helped to shape our exciting new look. We’re committed to connecting the most remote villages and hamlets and our rebrand conveys the message that we really know the countryside, its challenges and the need for faster, reliable broadband.

As a company passionate about our local area, we always prioritise buying from other local businesses and this project was no different – our brand design agency, website developers, uniform supplier and vehicle signage company are all based in the county.”

The new brand is currently being rolled out across the company’s fleet of 30 vehicles, as well as producing new uniforms for its 100 strong team. We’re also expecting the ISP to launch a “new self-service portal” later in the year, although it’s not entirely clear what this means.