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Vodafone UK Launch New Flexible 5G EVO Mobile Phone Plans

Tuesday, June 15th, 2021 (11:39 am) - Score 5,280

Mobile operator Vodafone UK has today launched what it calls an “evolution in mobile phone plans” with their new 4G and 5G supporting EVO packages, which aim to give consumers and sole trader business customers more flexibility over payments, contract lengths, smartphone upgrades and the ability to trade in old handsets.

The EVO plans are designed to give customers the flexibility to decide how much they want to pay upfront for their new device (e.g. Smartphone), and over how long they want to pay it off (from 12 to 36 months at 0% APR) via a new Monthly Device Plan Credit Agreement – the device price will be the same whatever you choose.

NOTE: From the launch date of EVO, all smartphones sold directly on the Vodafone brand will be on EVO. Combined handset and airtime plans will still be available from indirect partners (e.g. Talkmobile).

For example, Device Plans up to 12 months can have a 12 or 24-month Airtime Plan, while Device Plans over 12 months need a 24-month Airtime Plan. You can pay off your Device Plan at any time without charge and after that you can also choose to keep your Airtime Plan (i.e. just the mobile service) or leave. But if your Airtime Plan ends for any reason, you will still need to keep on paying your Device Plan until the phone’s cost is covered.

Customers will also benefit from Flexible Upgrades, which means that you’ll be able to upgrade your phone from month 12 of your Airtime plan and trade in the old device in return for a saving. Naturally, any device that you trade in must be in “good working condition” and pass the operator’s Trade-In checks. One catch here is that only certain devices may be eligible for this scheme, but they didn’t include the “list of eligible devices.”

Other Features of EVO

➤ Battery Refresh – Exclusively with Vodafone, EVO customers will not have to worry about a tired battery because we’ll replace it at no extra cost. Every phone comes with Battery Refresh included, and customers will be covered for the length of their device plan – that’s up to 36 months.

➤ Total Care WarrantyVodafone will cover customers with a 2-year warranty on all new devices against any manufacturer faults and repairs, for that extra peace of mind. That even includes Apple devices – one year longer than the manufacturer warranty.

➤ Unlimited Data Booster – Vodafone gives customers the choice of unlimited data every month, or unlimited data just when they need it. With our unique Unlimited Data Booster, customers who don’t already have unlimited data in their plan can boost themselves up to unlimited data for 30 days, up to six times at any point in their contract (handy for when taking a staycation etc.)

➤ Unlimited picture messaging – Unexpected MMS charges are a thing of the past, with unlimited picture messaging included in all plans at no extra cost.

➤ Entertainment – Customers can enjoy a choice of Amazon Prime, Spotify Premium or YouTube Premium.

➤ VeryMe – The loyalty programme built around what our customers love, with weekly treats and giveaways that change to match their interests. Plus, customers can choose to gift their rewards to family or friends – even if they’re on a different network.

➤ Roaming in 81 destinations – Customers on selected unlimited data plans can use their plan abroad, when the time is right, at no extra cost in 81 worldwide destinations.

➤ 5G at no extra cost.

➤ 5G Roaming – 5G roaming, and 5G coverage in more places across Europe than any other network.

➤ Those who want a smartphone and smartwatch can save even more – Vodafone EVO is the perfect destination for watch lovers who can enjoy the same great flexibility to get the watch they want at the price they choose, with an additional built-in saving of £3.50 on ‘One Number’ smartwatch connectivity. This means customers can leave their phone at home and still stay connected from their wrist on Vodafone’s award-winning network.

Naturally, you’ll also still be able to bundle the new EVO plans with Vodafone’s fixed line Pro Broadband packages, just as you could before with the old plans. Customers who do this will benefit from an additional “Together” (bundle) discount of £3 per month.

In addition, for every new and existing Vodafone Together customer, Vodafone will provide a person in need with a SIM card, loaded with 20GB of data plus free calls and texts each month for up to a year. To ensure the connectivity reaches those who need it most, the SIMs will be distributed through the Trussell Trust’s UK network of food bank centres.

Max Taylor, Consumer Director at Vodafone UK, said:

“In 2019, we shook up the market with 5G at no extra cost and Unlimited data plans. Now we’re changing the market again. With budgets squeezed for so many people, we’re launching a completely new way of buying a smartphone focused on ensuring our customers are in control and getting the best possible value.

New Vodafone EVO allows customers to get the smartphone they want at the price they choose. We are setting a new benchmark for flexibility, combining the benefits of device contracts of up to three years, a market-leading trade-in service and the option to upgrade from one year.

We’re putting the customer in charge – we’re giving them unbeatable flexibility and value, but making sure they don’t have to compromise on quality, with a great network, a great loyalty programme, and great service.”

All of this sounds great, although the huge array of bonuses and features do make modern mobile plans feel increasingly complicated to understand, much like trying to figure out what is or is not covered by a new home insurance policy. Personally, yours truly still prefers the relative simplicity of buying a Smartphone separately, while then taking out a regular SIM-Only plan to feed it with the necessary service.

On the other hand, many consumers will relish the extra features and support being offered above. The EVO plans aren’t live yet, and so we can’t see how much of a cost impact all of this will have, but they’re expected to become available (for all new and upgrading Vodafone customers) “later this month.

Finally, Vodafone’s language above states that “customers on selected unlimited data plans can use their plan abroad, when the time is right, at no extra cost in 81 worldwide destinations,” which some might take to mean that they’ll get unlimited data while roaming (not usually possible due to how the wholesale price caps are regulated). Instead, a “fair roam” cap of 25GB per month applies – other operators do something similar.

Elsewhere, Vodafone has also committed to connect 1 million people living in digital poverty by the end of 2021.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
7 Responses
  1. Carl O says:

    So basically, it’s O2 Refresh but Vodafone

    1. Mark Jackson says:

      It’s certainly similar.

  2. Sam says:

    Late to the party I feel.

  3. Chris says:

    they’ve got into trouble because some people paid £XX for a phone and airtime and continue to do so long after the phone is paid off & the carriers have done little to let them know they could dramatically slash their bills by going to sim only or could get a new handset while paying the same or less.

  4. Vaughan vodafone says:

    This is in no way revolutionary or something cheaper for the customer, it is in fact much for expensive…..

  5. Admir Fekollari says:

    I agree that you have a lot of extra new features but it feels like they’re in place for Vodafone rather than the customer. As a customer to me it feels like Vodafone has put the prices up on some price plans by more than 20% just because they’re offering certain features that perhaps they should offer to the customers for free in order to attract them to join VOdafone!

  6. UnhappyVodafoneCustomer says:

    Word of warning for anyone on this, they will credit check you for EVERYTHING. Before now if you had a SIM for 3 months you can upgrade to a phone, now they credit check and can decline you.

    Worse is if your on a phone contract and due an upgrade, they credit check you and can decline your upgrade leaving you with the old phone or only able to change to a SIM only.

    The 50% off the smartwatch data plan…. yup needs a credit check they can decline you for making the benefit useless.

    Max plans have dropped the 81 roaming locations to 51, if you want the 81 back you need one of the new Xtra SIM plans which comparing Max VS Xtra have gone up £7 a month to gain the 81 locations back, free MMS and discount off a watch sim you may not want or be eligible for.

    Looked such a great move initially, but looking into the details its a big step back, especially if you like to change phones a lot, yeah you can pay off the device after say 6 months, but then ANOTHER credit check for the upgrade. You could end up with 3 or 4 hard checks in a year just for mobile services which in this day and age is not a good thing.

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