Virgin Media O2 UK Sees Record Mobile Data Traffic on Sunday
Customers on the VMO2 (Virgin Media and O2) mobile network are said to have seen the operator’s “highest ever data traffic peak” (mobile broadband) on Sunday afternoon, which was driven by the frenetic final showdown matches of the football Premier League.
Sadly, VMO2 hasn’t provided much in the way of solid data or statistics, but they did say that customers up and down the country caused a 10% surge in mobile data traffic (compared with the same time in the previous week). “The activity resulted in one of the biggest single spikes in traffic the mobile network has ever experienced,” said the operator.
Emma Evans, Head of Network Experience at Virgin Media O2 said: “We’ve invested heavily in our network to ensure we can keep customers connected during busy times such as this, and I’m proud that we’ve helped fans enjoy the day by watching and sharing their experiences.”
A similar surge was also witnessed by other operators and can be seen by viewing Sunday’s traffic data from the London Internet Exchange (LINX), which handles a key chunk of UK and global data traffic through their switches via around a thousand members (broadband ISPs, mobile operators etc.). LINX does not provide a complete overview of the internet traffic flow from all operators, but they do give a useful indication of trends.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, Google+, Facebook and Linkedin.
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