ITS Technology Confirm UK Full Fibre Price Freeze and Cuts

The ITS Technology Group, which runs 36 wholesale full fibre broadband and Ethernet networks (aka – “Faster Britain“) across urban parts of the United Kingdom for businesses and ISPs, has today confirmed it will not introduce price increases to any existing contracts or new on-net sales in 2023. But that’s not all.

The operator said it would also “honour all off-net inflight orders including those at quote stage“, which is despite many of these services being subject to price hikes by its ISP partners from 1st April 2023.

ITS has also announced price reductions of up to 37% off FibreBright 1Gbps to 5Gbps bandwidths on 10Gbps Bearers. Effective from today, this new pricing will be available on ITS’ Faster Britain Portal, applied to eligible FibreBright products on three and five year contract lengths.

Pete England, Head of Product Development at ITS, said:

“We want to do all that we can to mitigate the impact that continued high inflation, interest rate rises, and price increases are having on our partners’ businesses and those of their customers.

Thanks to our strong financial position we are able to take the brunt of supplier increases this year, providing certainty for our partners around these tariffs to allow them to manage their costs. Many of our partners have already fed back to us how this pricing strategy is going to help them save the time, cost, and resource that would be needed to administer price increases in-contract. We will continue to do all that we can to support our partners in this way.

Our mission remains firm, to make it uncomplicated and straightforward for our partners to sell full fibre connectivity and more value-add ‘over the top’ services as ultrafast becomes the new norm. Accessed through our automated self-service Faster Britain portal and API plug-in, an online business connectivity comparison marketplace, partners can search service availability and options by postcode area, quote, and order to customer requirements. Each service option, whether provided via our own Faster Britain full fibre networks, or off-net through our trusted operator relationships, are quoted with an indicative lead-time, and all pricing is updated in real time, including off-net services. This is to help our partners manage end-user expectations, and their own operations and supply chains.”

However, the latest update doesn’t clarify where ITS achieved last year’s network coverage goal, which was to “pass 25% (c.500,000) of UK business premises by the end of [2022].”