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Superdrug Mobile Relaunches UK 4G and 5G SIM Only Plans

Thursday, Feb 22nd, 2024 (12:07 pm) - Score 5,240

Mobile operator Superdrug Mobile, which is a virtual operator (MVNO) on Three UK’s national network, has today announced the re-launch of their “competitive4G and 5G SIM Only plans, starting from £10 a month and featuring benefits for Superdrug member.

The virtual operator has in recent months been playing catch-up with the rest of the market, which toward the end of last year finally saw them introduce network support for 5G (mobile broadband), WiFi Calling and VoLTE. But Superdrug Mobile has today followed that up by crafting two new “affordable plans“, with zero exit fees and no minimum contract term.

In addition, members of the Superdrug store who take one of the new SIM Only plans will also find that the company credits the cost of your plan back in points to your Health & Beautycard card/account. Customers can then also enjoy double points every time they shop on everything in store and online.

The New Plans

30GB data for £10 per month

Unlimited UK calls and texts

No speed restrictions

Unused data rolls over to the next month

Keep your number

Contract free, cancel anytime

Double Health & Beautycard points on all your Superdrug shopping

£10 in Health and Beautycard points when you start using your SIM

Unlimited data for £20 per month

Unlimited UK calls and texts

No UK data caps, no speed restrictions

Unlimited data, so no rollover needed!

Keep your number

Contract free, cancel anytime

Double Health & Beautycard points on all your Superdrug shopping

£20 in Health and Beautycard points when you start using your SIM

Superdrug Mobile’s Senior Business Manager, Vikki Nye, said: “Customers want flexibility and they want great value. Our plans give them both! They come with a no-strings-attached policy and users can enjoy the services hassle-free, knowing that they are not bound by any exit fees or long-term contracts.”

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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18 Responses
  1. Avatar photo Kris says:

    It’s not someone I would associate with a MVNO but those deals look pretty good.

    It makes me wonder how Sky Mobile have any customers left.

    1. Avatar photo AD says:

      Although I stay away from 02 based networks, Sky mobile is still a very attractive network if you live in an 02 host and a good alternative to tesco mobile. Especially with their data rollover.

      02 can be more reliable rurally than 3 in some cases.

    2. Avatar photo tech3475 says:

      The main benefit I’ve heard is data rollover, I know people who barely use their mobile data but still like having it in case they ever need it e.g. broadband goes down.

      That said, you can get enough data now for relatively little elsewhere that even the people I know who are ‘O2 or bust’ have either left (going to Tesco) or looking to leave after a recently announced price rise (I recommended 1pmobile).

  2. Avatar photo Matt says:

    Fantastic pricing and beats 3’s own unlimited deal, with seemingly no differences. Providing 3 have continued their trend of offering all bands and speeds to their MVNO partners, this looks like a no brainer to those who are happy with 3.

    1. Avatar photo Paul Barrett says:

      The 3 network is inadequate.

      I cancelled my 3 contract now with ee soon to transfer to talk mobile for £13.87pm for a 12 month contract for Unlimited everything.

      If and when 3 are taken over by Vodafone the combined network should see a vastly improved network

      Until then I am avoiding 3.

    2. Avatar photo Bill watch says:

      EE beats them all on 4G.

  3. Avatar photo Lucian says:

    Curious to see a pharmacy providing mobile services (piggybacking Three)..

    Until you realise who the parent of Superdrug is … *** drums *** .. ta daa, CK Hutchison Holdings Limited, also parent of Three UK.

    1. Avatar photo Matt says:

      Yeah, Hutchinson were owners of Superdrug at the point 3 launched in the UK. I remember Superdrug being the flagship store for 3’s early service, with those ghastly NEC phones flogged. Will never forget my E616v and 3’s locked down firmware.

  4. Avatar photo Shakeel says:

    Will price increase with RPI in April? Or will it stay at £10 and £20 a month?
    Starting to think why we pay the major networks who keep increasing our lines every year with RPI.

    Not 100% sure that payg increase yearly. With the likes of voxi?

    1. Avatar photo Raymond says:

      If it is anything like Smarty which is run and owned by Three then prices won’t rise. I have been with Smarty with a no contract for 3 years or prices rises.
      The superdrug offer seems similar but with points on your loyalty card.

  5. Avatar photo Cancunia says:

    Don’t see how this is a good deal, unless perhaps the Superdrug H&B points are what you’re after? Both Smarty (Three owned) & ID on Three are a better deal at £16 / month for a monthly contract, also Talkmobile on Voda is cheaper at £16 / month.
    If you’re willing to take a 12 Month contract, prices will be slightly better but then there’s the yearly price hie.

    1. Avatar photo Paul Barrett says:

      Using cashback sites it is possible to reduce cost to £14 odd.

      With talkmobile on a 30 day recurring contract it is £13.87 for unlimited everything.

      This is the cheapest in the UK

    2. Avatar photo Paul Barrett says:

      As you were the cheapest is with mse and talkmobile at £12.75 with a £45 amazon voucher.
      This for unlimited everything.

    3. Avatar photo Paul Barrett says:

      Not true the current talkmobile SIM only deal with me with a £45 amazon voucher is £12.75 per month on a rolling 30 day contract with no credit check required.

      On the Vodafone network

  6. Avatar photo Martyn says:

    I asked the question about RPI increases, this was the reply –

    I’d love to help with our plans and prices, Martyn! No, we don’t increase prices every year when everything else increases.

    (From Carmen via live chat)

  7. Avatar photo Phil says:

    EU roaming is included too, 12Gb limit but only £1 a Gb for additional data.

  8. Avatar photo steve U says:

    I took this on as it was simple to sign up to. One massive advantage is that if, like me, you have second home in the EU, there is no restrictions on roaming duration and a generous 12gb monthly data allowance. Only 3 do 5g where I live in the UK. I tested data speed using open signal app and the speed was over 600mps consistently. In Portugal 4g only at 50mps on MEO.
    Have to say I am impressed after a month with them and ported my number to it. I also have Lyca UK (EE) and ID mobile (3). ID was only 4g and data was so slow as to be unusable. I binned that. Lyca was better on 4G. EE don’t have 5g in my area (yet).

    1. Avatar photo Daniel says:

      Are you sure about the use abroad? The Superdrug website says “Superdrug Mobile is for UK-based residents only, so if you don’t live here permanently you may be in breach of our T’s & C’s if you’re not using the account in the way it is intended.”

      Though I see nothing about it in the T&Cs

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