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UK ISP NOW Broadband to Hike Prices by £3 Per Month

Wednesday, May 29th, 2024 (1:49 pm) - Score 3,440

Sky’s sibling NOW Broadband (NOW TV) sub-brand has notified existing internet and phone customers of an imminent price increase, which will be introduced from 5th July 2024 and bump their package prices by an extra £3 per month (£36 per year). This is only slightly lower than last year’s £3.50 hike.

The good news is that those who are unhappy with the change, which doesn’t impact the provider’s cheaper social tariff for those on certain state benefits (NOW Broadband Basics), may be able to cancel their service penalty-free, provided you do so within the usual 31 days of having received the price increase notification letter (all customers should have received this by now).

In addition, the latest price increase doesn’t impact either their NOW TV service (this tends to be handled separately) or NOW Broadband’s latest 100Mbps “Full Fibre” (FTTP) package, which is largely because the latter is actually ordered through the Sky Broadband website and so is subject to Sky’s semi-separate policies (Sky already raised their prices).

NOW Broadband Statement

At NOW, we’re all about bringing you great value and reliable broadband so you can stay connected to everything you love. That’s why we’ve invested in growing our broadband network capacity by 24% since 2022, reducing congestion so you can get faster speeds, even at peak times.

We understand that things are tough right now, and so alongside investing in improvements, we’re committed to keeping prices as low as we can. The costs of providing services have, however, increased significantly, and it’s affecting the entire industry.

Many other providers have raised their prices, and we’ll be making some changes too. The prices of our broadband membership plans will be going up by £3. You’ll see the price change reflected in your bill on or after 5 July 2024.

You don’t need to do anything – your NOW Broadband will continue as usual. We hope you’ll continue to enjoy our services, but if you’re not happy with these changes, you can cancel your NOW Broadband Membership. If you’re within your minimum contract period, give us a call on 0330 041 2498 within 31 days of receiving the price increase notification to avoid early termination charges. You can check the details of your membership by heading to My Account.

In fairness, it’s worth remembering that big ISPs are NOT immune to cost increases. Providers, much like consumers, are also suffering under the burden of rising supplier and lease costs, surging inflation, high energy prices, the ever-rising levels of consumer demand for data, as well as the cost of adding all sorts of new services and catering for new regulations etc.

Consumer who are hit by mid-contract hikes like this could alternatively try switching providers or haggling for a lower price when the notification drops (Retentions – Tips for Cutting Your Broadband Bill), although your mileage may vary. Meanwhile, those on benefits (Universal Credit etc.) also have the option of taking a cheaper Social Tariff – see our Quick Guide to UK Social Tariffs.

Finally, it’s worth noting that Ofcom recently moved to ban inflation linked price hikes (here), although this won’t be enforced until later this year (not soon enough to change the latest rises). The regulator’s change won’t prevent mid-contract hikes completely, but it will require ISPs to tell customers precisely what any such hikes will be when they sign up (in pounds and pence), which rules out changes linked to unknown future inflation values or confusing percentages.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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21 Responses
  1. Avatar photo 10BaseT says:

    Same by Merula (OFNL based) and probably others.

  2. Avatar photo Anthony says:

    It is ridiculous how much you pay for Copper based Broadband. Looking at NowTVs website now it’s £21 / month for 36mb/s and if this goes up by £3 that will make it £24/month for this. I am paying £15 a month for 150mb/s with Grain and the service is night and day more stable. I cannot get over why anyone would remain on FTTC…

    1. Avatar photo greggles says:

      There is still many areas that have no FTTP access, thats likely the main reason people stay on DSL copper services.

    2. Avatar photo Jack says:

      They price FTTC higher as a way of pushing people to the cheaper FTTP because Openreach have discounts on FTTP.

      Unfortunately it means those who can only get FTTC get penalised

    3. Avatar photo Bob says:

      I agree with you 100%. Unfortunately others don’t have an alternative yet i suppose. Not me though I’m flying on a 900/900 Altnet.

    4. Avatar photo tech3475 says:

      Well for starters, not everyone can get FTTP.

      Scratch that, I know people who can’t even get FTTC.

    5. Avatar photo Ryan says:

      I completely agree with you Anthony. I was just going to say earlier about the limited FTTP availability and how it’s a reason, but a few others beat me to it 🙂

      The only gigabit option I have available at my address is Virgin Media currently (believe me, I’ve checked extensively), but I’d never go with them considering their customer service and the best they could offer me was £41 for Gig1 (and not XGS-PON yet, just HFC). While my Dad and a few friends are on Community Fibre 1Gbps symmetrical for £26 a month – same price as my Vodafone FTTC 80/20Mbps and even better value than BT and Sky.

      The main issue is overbuilding – some places have 4 or 5 FTTP options, yet many still haven’t been updated above 10Mbps.

    6. Avatar photo liam says:

      get 5g Home-broadband instead.

    7. Avatar photo Tom says:

      A lot of people can’t get FTTP – and even if they can, a lot of people just aren’t aware of altnets, or are put off by… not knowing the brands, presumably? There was an article on here the other day about altnets not getting traction due to this. Repeated polling has shown people don’t even check speeds and the number of out of contract users probably paying £35+ for the most basic FTTC is likely huge. Same on mobiles where people pay insane amounts for mediocre plans.

      Hey Broadband has launched in my area yet they’ve done no promotion and I don’t know anyone else near me on them, yet their service has been great value. I only knew to look for them because I saw their vans and then running the cables a year ago, and have been continually checking for the go live!

    8. Avatar photo David Bateman says:

      no fttp or virgin/cityfibre available in my area so fttc is the only option, i am lucky to get 30mbps as the copper cabling is so bad and we quite far from an fttc cab. i get 30-50mbps via 4g buts thats an extra expense each month.

    9. Avatar photo MRLeeds says:

      I’ve got a family member still on ADSL2 with Now Broadband, £22.49 but it includes all calls (which can ramp up the price with some) and it’s fast enough for catchup tv on youview which is the only thing they use it for.

      I did laugh at the recent email though, you can stay with a rolling contract at the current £22.49 (rose in April from £18.99 it’s been for 5+ years), or we can recontract for £26.49, tough choice ha.

    10. Avatar photo Stew says:

      I worked for them for a few years, when I started the 36mbps was 25 and the 63mbos was 30, I don’t agree with the price increases, but the prices are still lower than they were pre covid

  3. Avatar photo Dave fenter says:

    I would love full fibre but openreach still have no intention of installing it in the WR2 area of Worcester.
    Ofcom need to stop broadband companies ripping people off people who are stuck on copper.

  4. Avatar photo Mr Nicholas soane says:

    Notice how providers have changed back from CPI plus 3 percent , now that £3 is on average more than that would be by about half

  5. Avatar photo Tom says:

    Thought NOW might avoid that this year. Guess not.

    However it appears the “base” price has actually gone down. The current price on the website is £21. Earlier this year it was £23. So really this impacts existing customers paying more than £21 the most…

    The main “saving grace” of Sky and NOW is they let you leave a contract when they raise prices. The problem is this is a big bluff in my opinion, as the only companies you can leave to join for most are those who raise prices and don’t let you leave!

    Still, NOW worked out well for me. We joined last September as a stop gap until FTTP became avaliable around here. Due to their call price increase in April, we were able to leave penalty free.

  6. Avatar photo Matthew Booth says:

    I don’t get the “in fairness” argument at all.

    First of all the internet and mobile phone industry survived for decades without doing this and bills were cheaper for us all.

    Secondly, these are contracts. If I decided that, 6 months into my 18 months contract, that I can’t afford to pay them so I’m going have to pay them £3 less a month they’d take me to court.

    It’s not fair, at all. If they need to put the prices up in line with inflation due to rising costs they should do that at renewal.

    But they don’t do the because you would move to a competitor who’s offering cheaper prices.

    The industry used to beg and bribe us for their custom and nowadays there’s no real offers or discount incentives. They just put the price up during your contract and there’s nothing you can do, and, they all do it.

  7. Avatar photo David Bateman says:

    cant even get 5g cos you need fibre for that and as there is no fibre…

    1. Avatar photo Stew says:

      Now broadband only does fixed line Internet, 5g is wireless. Now Broadband’s routers have 5ghz but that’s not the same as 5g

  8. Avatar photo pint says:

    @ Anthony – it all very well and good criticising how much people are paying for copper based broadband, but not everyone has an alt-net available.
    In my area for example, I have openreach FTTP and that’s it, and with it openreach iSP prices

  9. Avatar photo Bradley says:

    One of my friends will not be happy only just switched to NOW beginning of May.

    £24-25 was the price she was paying for 70mbps service.

    its rented place meaning cant go with many providers because they all want long contracts now offer 12 month which was perfect.

    Another reason why ofcom needs to do something stop these providers just changing prices in contract like this and also stop them offering such long ones only.

  10. Avatar photo anonymous says:

    RIP off for FTTC pricing. Joined on monthly at £23 then it went down but to £21 and they still charged £23 even though not 12/18 month contract, and now the cheek to put it up another £3.

    Good job its only temporary till full fibre gets here this year. I’ll enjoy giving them the boot then. Dont see why ADSL and FTTC customers have to pay similar pricing to Full Fibre. If Full fibre not at your address, it should be a cheaper price BUT if full fibre is available then charge as an incentive to get people off FTTC/ADSL.

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