Broadband ISP TalkTalk UK Starts Phasing Out NOW TV on Bills UPDATE

Customers of budget internet provider TalkTalk, specifically those who take their Pay TV service, have had it confirmed that the ISP will be phasing out their single billing integration of Sky’s NOW TV streaming service (i.e. customers will no longer be able to add NOW TV Plans to a single bill from the ISP). Netflix integration was also removed last month.

The change was first spotted earlier last month after several of the ISP’s customers noticed (community forum) that they could no longer add NOW TV’s streaming plans (e.g. NOW TV Entertainment or Cinema) to their existing TalkTalk service (credits to one of our readers, Mehran, for the news tip).

As one customer, Nick_89, asked: “Why has TalkTalk taken the decision to end the association with Now TV because if I make any changes to the Now boosts I won’t be able to get them back. Does TalkTalk really think people will sign up for what is essentially a Freeview plus box for £5 per month? It’s Freeview! Most TV’s have the apps that are on the TalkTalk TV box anyway.”

According to a member of TalkTalk’s support team, the ability to add both Netflix and NOW TV to an existing TalkTalk bill/account has now “been withdrawn” and is “no longer available” (i.e. customers would need to go directly to NOW TV in order to add a subscription): “For now, existing subscribers will still continue, however this will be phased out at some point in the new year. Customers will be contacted beforehand when this happens. As yet I have no dates for this“.

A spokesperson for TalkTalk told ISPreview:

“We regularly change the offers available to our customers. We do not currently have any NOW or Netflix deals available with TalkTalk TV, but customers can continue to access these streaming services through their TalkTalk TV device. TalkTalk TV customers with an existing NOW or Netflix subscription via TalkTalk can continue to use their package.”

The mention of Netflix above could relate to the fact that the ability of existing customers to be billed for this through TalkTalk was separately stopped on 9th December 2024. In a brief web update, Netflix said (here): “Netflix billing through TalkTalk is not available for new or rejoining customers and will be unavailable for existing customers as of December 9, 2024..”

UPDATE 9th Jan 2025 @ 5:22pm

TalkTalk has asked us to point out that, where Netflix is quoted regarding billing through TalkTalk (directly above), this is actually in reference to a product that the ISP stopped selling a number of years ago. “Existing TalkTalk TV customers with a Netflix subscription through TalkTalk do not need to update their payment method,” said the provider’s spokesperson.