More sad news for the UK telecommunications and broadband industry today as Net Lynk (Net Lynk Direct Limited), which was a widely used distribution supplier for many network operators and ISPs, has “ceased trading” and “no further orders can now be taken“. A good number of providers (e.g. KCOM, Zen Internet and others) are likely to feel the impact.
According to Companies House, the Birmingham-based company officially appointed an administrator on 17th March 2025, although the documents for this were only published last week. Several industry sources have since informed ISPreview that API calls to their systems are now also failing.
The front page of Net Lynk’s website currently carries a message that confirms they’ve “ceased trading” and provides a few extra details about the administrator. All other pages on their website appear to have been removed or cause errors when you attempt to access them.
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Some of the items that Net Lynk supplied, often direct to customers (on behalf of ISPs), included broadband routers, replacement power supplies, WiFi access points, returns bags and so forth. Some providers will thus be heavily impacted by this development.
Net Lynk Direct Limited – Has ceased trading. No further orders can now be taken.
If you are owed money by the Company, then please see the contact details below.
Net Lynk Direct Limited (the “Company”) – in administration. High Court of Justice, Business & Property Courts of England & Wales, Insolvency and Companies List 001487 of 2025.
Joph Young and Conrad Beighton of Leonard Curtis, 40-41 Foregate Street, Worcester, WR1 1EE, were appointed joint administrators of the Company on 17 March 2025 and the affairs, business and property of the Company are being managed by them.
The joint administrators contract as agents of the Company and without personal liability.
The Joint Administrators are licensed by the Insolvency Practitioners Association, with office holder numbers 20290 and 9556, respectively. For any enquiries in relation to the administration then please contact Leonard Curtis on 0121 200 2111 or nld@leonardcurtis.co.uk .
The company’s latest accounts, which were made up to 30th September 2023 and published on 26th June 2024, stated that their sales, which are known to have been impacted by problems in global supply chains, had increased by 24.5% in the year to £33.18m. But they only made an operating profit of £143k and had creditors (amounts falling due after more than one year) of £239.9k.
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This is huge news, they were the go-to supplier of Technicolor routers that everyone in the UK market was using. However their routers were quite expensive compared to some options from Zyxel/TP Link/etc that have since become available.
No love lost. Lots of financial waste, people doing jobs that just weren’t needed. What business doesn’t support automatic payments these days!
A business that would send old routers out as new, other providers branded hardware to different customers and then deny it.
And well, selling EoL routers as current stock.
Hear! Hear!
For all the faux outrage about environmental waste, we still laud ISPs for regurgitating unwanted and unnecessary hardware galore, often replacing perfectly adequate hardware that the bog standard user already has.
It’s an awful market.
This is going to cause serious headaches, as umpteen installs and migrations will be delayed due to customers not getting any kit. Across the rest of the industry there’s going to be a scrabble for replacements as stocks of TP-Link, etc become scarce and prices increase. It really is pretty terrible news.