Mobile Operator iD Mobile UK Launch New Rewards Scheme – iD Perks
Low-cost mobile provider iD Mobile (Currys), which harnesses Three UK’s national 4G and 5G network via a virtual operator (MVNO) partnership, has today moved to help mark its 10th anniversary by launching a new customer rewards platform called ‘iD Perks‘ – offering various discounts from household names like Disney, Booking.com, Morrisons and The AA etc.
The operator, which over the past 10-years has grown to serve more than 2.1 million customers (up from 2m in Nov 2024), notes that almost 50,000 of their customers have stayed with them for 9 years or more. Suffice to say that iD Mobile appears to be keen to reward existing customers with iD Perks.
The new loyalty scheme is promising to deliver hundreds of deals and discounts across top brands, including Booking.com, The AA, Morrisons and Disney, as well as special iD Mobile anniversary offers, such as discounts on select purchases and bonus perks. The operator indicates that their connection to Currys may also give it a “unique edge” in this area.
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Rohit Vedi, MD of iD Mobile, said:
“As we celebrate 10 years of iD Mobile, we’re incredibly proud of just how far we’ve come. Surpassing 2 million subscriptions and earning accolades and recognition from trusted voices like Which?, uSwitch, and Martin Lewis truly reflects the hard work of our brilliant team and the strong brand we’ve built over the last decade.
Reaching this significant anniversary is a fantastic milestone and it’s been inspiring to see iD Mobile become a trusted provider for millions.
But while we’re proud of what we’ve achieved, we’re even more excited about what’s ahead – continuing to deliver even better deals, innovative features and new ways to give back to our customers, starting with our new loyalty platform, iD Perks!”
At present, iD Mobile’s website is already running various 10th anniversary offers, including getting up to 10x the data on selected phone and SIM-only plans until the 5th June, and promoting the ability to win up to £1000 worth of Currys gift cards. But today’s announcement doesn’t make it completely clear how you access the other iD Perks promotions, although we assume it may come via their mobile apps for iOS (iPhone etc.) and Android.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Oh good grief, what is it with these Loyalty schemes? Just offer a decent service for a decent price and people will stay. If people have stayed for over 9 years then surly they must be doing something good, unless people are just too lazy to change.
I have been with smarty for 3 years, I think, because they give me the service I want for a decent price, I really don’t care about gimmicky loyalty schemes.
ID mobile are awful. Avoid where you can
To be fair ID are probably the best of the Three based providers, my experience with them was they were better than Three to deal with. However the issue is Three is an abysmal and unreliable network.