Broadband ISP TalkTalk Follows Brand Refresh with FTTP Price Cut and TV Campaign
UK ISP TalkTalk has followed last week’s launch of their refreshed branding (here) by kicking off a nationwide marketing and TV campaign. The campaign will run across social media, video-on-demand, outdoor, and audio channels, and features the provider’s new tag line: “Now you’re TalkTalkin“. They’ve also cut the price of their 150Mbps full fibre package.
According to the announcement, TalkTalk’s 150Mbps broadband package has now been reduced to just £25 per month, albeit rising to £28 from April 2026 and £31 from April 2027. The package is available on a 24-month minimum term and includes a wireless router (Wi-Fi Hub 3), as well as free installation and internet security features.
Susie Buckridge, CEO of TalkTalk, said: “We’re returning to our challenger roots, focusing on what our customers want which is simply reliable Wi-Fi without the jargon and the fuss, at the right price. Our new look website, strengthened by our brilliant new-look brand and engaging marketing campaign, are just the beginning of our journey and signal our intent to continue to shake up the industry on behalf of our customers.”
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You can see the two new TV and streaming adverts below.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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I like the new TalkTalk image refresh and tag line, this should help to keep their customers and bring new people aboard. The price reduction is a good move, the spoiler here is the £3 increase each Spring, but that’s the way it seems to be going, the exception being some of the Altnets who keep their price the same during the contracts.
We have OFCOM to thank for the higher than normal inflation price rises. What i hate about the way providers went around this is that the price rise is the same regardless of package which means someone paying a tenner a month is hit with a 33% price rise if it goes up by £3, whereas someone on a £30 a month plan is hit with a lower 10% rise. It’ll likely be the end of cheap SIM only deals IMO.
“…our customers want which is simply reliable Wi-Fi…”
I’d rather reliable broadband. What’s the point of a good connection to your router and LAN if there’s not a good WAN connection?
#DumbItDownRatherThanEducate
It will take a lot to get customers back, Once bitten twice shy.
I liked talktalk when they were chucking out Eero routers.
I’ll stick with LightSpeed broadband me thinks!
They have alot of negative press, the rebrand looks good but what people want is reliable broadband and to understand what the overall contract cost is over 24 months. Annual increases arw not good
They’re noticeably absent from the Meerkats & Money Supermarket though appear on other comparison sites. They’re doesn’t seem too much to distinguish them from Vodafone who are slightly cheaper & possibly have slightly less baggage in home broadband.
not a good company to deal with ! slow internet is a constant problem after spending half an hour yesterday try to sort the problem ! no chance of speaking to people directly ! have repeated my name, address and everything else several times waiting between replies I gave up again ! people be aware talk talk dont sllow you to take your email address with you without an annual charge ! as this bad service is rife im torn having to change my email is such a big faffe but as tge service is so bad im thinking hard
Good to see that rather than waste their recent investment on improving customer service or paying down the group’s debts, they instead bought a pair of instantly unforgettable adverts which only mention in passing who they’re for. I’m sure that’ll work.
TalkTalk has made investments in its customer services and has sold off the parts of the business that were causing reputational damage. Have you not read any of the articles that have been published on this site?
The main improvement would be UK customer service so we can communicate in clear English.
We were all outsourced back in 2012 and then strongarmed by their outsourcer into inferior contract terms back in 2016 before they finally decided to get rid of UK customer facing teams bar a handful of CEO agents a couple of years later.
There’s a lot of us around, now working for others and we never forget.
What another plaster on the same (ferstering) wound?
TTB wern’t too bad, 10 years ago. Thanks for the memories.