Home » UK ISP News Archive » Article Tag: Advertising Standards (318 Posts)

Articles for Category Tag - Advertising Standards

Councils Criticise Misleading Ads for Broadband ISP Speeds in Rural Areas

10th August, 2016 (18 Comments)

The Local Government Association, which represents around 370 councils across England and Wales, has warned that the way broadband ISPs advertise their service speeds is particularly “misleading” for consumers in rural areas. Instead they want providers’ to promote “average” speeds and to also include upload speeds into their promotions.

Three UK Get Carphone Warehouse Ad Pulled for “LOWEST PRICE” Claim

3rd August, 2016 (1 Comment)

A complaint by mobile operator Three UK has caused the Advertising Standards Authority (ASA) to ban two website promotions for 4G pay-monthly mobile plans from the Carphone Warehouse, which misleadingly claimed to be offering the “UK’S LOWEST PRICE” and “THE BEST PRICE.”

ASA Ban Three UK’s Misleading Mobile “all-you-can-eat data” Adverts

27th July, 2016 (13 Comments)

Mobile operator Three UK’s long standing promotions of “all-you-can-eat data” on their top 4G tariffs have been branded “misleading” by the Advertising Standards Authority (ASA) after two people complained that restrictions were applied to their use (e.g. Tethering cap).

BT and Openreach Dodge Shotgun Blast of UK Advertising Complaints

27th July, 2016 (7 Comments)

The UK Advertising Standards Authority has rejected a string of complaints against a TV advert for BT’s broadband services and a moan by the Broadband for Rural Devon & Somerset (B4RDS) project, which questioned Openreach’s £10.5bn capital investment claims for their national network.

Lord Smith – FTTP is Too Niche to Stop FTTC “Fibre Optic Broadband” Ads

1st July, 2016 (31 Comments)

Lord Smith of Finsbury (Chris Smith), who is Chairman of the United Kingdom’s Advertising Standards Agency, has put down another complaint against ISPs that promote slower hybrid-fibre FTTC (VDSL) connections as “fibre optic broadband“. Apparently it’s because pure FTTP/H lines are still too “niche,” but he acknowledges that this may change in the future.

Hyperoptic Defuse Complaint Over “full fibre optic broadband” Advert

15th June, 2016 (3 Comments)

The Advertising Standards Authority has ruled that UK ISP Hyperoptic did not break ad rules by describing their 1Gbps Fibre-to-the-Building (FTTB) broadband network as “true fibre” and “full fibre optic broadband“, despite the last bit of connectivity into homes being done over Cat5e copper cable.

BT Get TalkTalk Super Router Ad Banned for Misleading Performance Claim

1st June, 2016 (6 Comments)

The Advertising Standards Authority has banned a website advert for TalkTalk’s Super Router (Huawei HG633 / HG635) hardware after BT complained that the device was making misleading performance claims, such as one that boasted of delivering “the strongest signal and fastest speeds in the UK.”

UK Advertising Watchdog to Study Broadband ISP Speed Claims

27th May, 2016 (3 Comments)

Internet providers should brace themselves for yet more changes after the Advertising Standards Authority bowed to Government concern and announced that they would conduct consumer research, which will examine whether the broadband speed claims made by ISPs are fair.

UPDATE Three UK to Trial Network-Level Mobile Ad Blocking on 13th June

26th May, 2016 (3 Comments)

Earlier this year Three UK announced that it intended to become one of the first UK mobile operators to roll-out network-level advert blocking technology for its Mobile Broadband (3G and 4G) customers. The operator has now confirmed that their first 24-hour trial will be run in mid-June 2016.

Advert for Hull ISP Wisper Broadband Banned for Misleading Speeds

18th May, 2016 (7 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for the Hull (East Yorkshire) focused wireless ISP Wisper Broadband after it claimed to offer “Super Fast … speeds of between 10 and 20 MBPS day and night“, but at least one customer only received 1-3Mbps.

EE Gets Three UK’s Misleading “most reliable network” Advert Banned

11th May, 2016 (0 Comments)

The Advertising Standards Authority (ASA) has banned a press advert for Three UK’s mobile network after rival EE and a member of the public both complained that the operator’s claim to offer “the undisputed. UK’s most reliable network” was misleading.

BT’s TV Adverts Banned for Misleading Infinity Broadband Quality Claims

4th May, 2016 (0 Comments)

Telecoms giant BT has landed itself in hot water again after the Advertising Standards Authority (ASA) was forced to ban three of their TV adverts for making “misleading” BTInfinity (FTTC) “fibre broadband” quality claims versus rival UK ISPs Sky Broadband and Virgin Media.

Advert Watchdog Forces ISPs to Include Line Rental into Broadband Price

4th May, 2016 (9 Comments)

The Advertising Standards Authority has today confirmed that fixed line broadband providers in the United Kingdom will, with effect from 31st October 2016, be required to offer clearer advertising of their service prices by including the cost of line rental into their total monthly fee.

ISP TalkTalk to Adopt Single Price for Broadband and Line Rental Bundles

3rd May, 2016 (4 Comments)

The Advertising Standards Authority (ASA) will this week unveil their final proposals for clearing up misleading broadband prices and TalkTalk is the first to jump, with the ISP pledging to adopt a single “all-in pricing” for their bundles of broadband, phone (line rental) and / or mobile and TV.

UPDATE 50 UK MPs Call for Better Advertising of Broadband ISP Speeds

16th April, 2016 (20 Comments)

The cross-party British Infrastructure Group (BIG), which is led by Grant Schapps MP, has announced the launch of a new campaign that aims to change the “scandal” of how most ISPs advertise broadband speeds that only 10% of the fastest customers can actually achieve.

BT Loses Moan vs Sky’s Best Price Guarantee for Broadband and BTSport

13th April, 2016 (0 Comments)

BT has lost its complaint against an October 2015 website advert for one of Sky’s bundles, which offered a “Best Price Guarantee” on a bundle that allowed existing Sky Sports customers with Sky Broadband to get “the best monthly price for unlimited broadband and BTSport“.

France Adds Law to STOP Abuse of “Fibre Optic Broadband” in ISP Adverts

2nd April, 2016 (9 Comments)

The French government has now officially introduced a new decree that makes it much more difficult for broadband ISPs to advertise their services using “fibre optic” terminology if the network doesn’t actually deliver a fibre cable to your home. If only the UK would follow suit.