Home » UK ISP News Archive » Article Tag: Advertising Standards (310 Posts)

Articles for Category Tag - Advertising Standards

UPDATE Three UK to Trial Network-Level Mobile Ad Blocking on 13th June

26th May, 2016 (3 Comments)

Earlier this year Three UK announced that it intended to become one of the first UK mobile operators to roll-out network-level advert blocking technology for its Mobile Broadband (3G and 4G) customers. The operator has now confirmed that their first 24-hour trial will be run in mid-June 2016.

Advert for Hull ISP Wisper Broadband Banned for Misleading Speeds

18th May, 2016 (7 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for the Hull (East Yorkshire) focused wireless ISP Wisper Broadband after it claimed to offer “Super Fast … speeds of between 10 and 20 MBPS day and night“, but at least one customer only received 1-3Mbps.

EE Gets Three UK’s Misleading “most reliable network” Advert Banned

11th May, 2016 (0 Comments)

The Advertising Standards Authority (ASA) has banned a press advert for Three UK’s mobile network after rival EE and a member of the public both complained that the operator’s claim to offer “the undisputed. UK’s most reliable network” was misleading.

BT’s TV Adverts Banned for Misleading Infinity Broadband Quality Claims

4th May, 2016 (0 Comments)

Telecoms giant BT has landed itself in hot water again after the Advertising Standards Authority (ASA) was forced to ban three of their TV adverts for making “misleading” BTInfinity (FTTC) “fibre broadband” quality claims versus rival UK ISPs Sky Broadband and Virgin Media.

Advert Watchdog Forces ISPs to Include Line Rental into Broadband Price

4th May, 2016 (9 Comments)

The Advertising Standards Authority has today confirmed that fixed line broadband providers in the United Kingdom will, with effect from 31st October 2016, be required to offer clearer advertising of their service prices by including the cost of line rental into their total monthly fee.

ISP TalkTalk to Adopt Single Price for Broadband and Line Rental Bundles

3rd May, 2016 (4 Comments)

The Advertising Standards Authority (ASA) will this week unveil their final proposals for clearing up misleading broadband prices and TalkTalk is the first to jump, with the ISP pledging to adopt a single “all-in pricing” for their bundles of broadband, phone (line rental) and / or mobile and TV.

UPDATE 50 UK MPs Call for Better Advertising of Broadband ISP Speeds

16th April, 2016 (20 Comments)

The cross-party British Infrastructure Group (BIG), which is led by Grant Schapps MP, has announced the launch of a new campaign that aims to change the “scandal” of how most ISPs advertise broadband speeds that only 10% of the fastest customers can actually achieve.

BT Loses Moan vs Sky’s Best Price Guarantee for Broadband and BTSport

13th April, 2016 (0 Comments)

BT has lost its complaint against an October 2015 website advert for one of Sky’s bundles, which offered a “Best Price Guarantee” on a bundle that allowed existing Sky Sports customers with Sky Broadband to get “the best monthly price for unlimited broadband and BTSport“.

France Adds Law to STOP Abuse of “Fibre Optic Broadband” in ISP Adverts

2nd April, 2016 (9 Comments)

The French government has now officially introduced a new decree that makes it much more difficult for broadband ISPs to advertise their services using “fibre optic” terminology if the network doesn’t actually deliver a fibre cable to your home. If only the UK would follow suit.

UK Government Moots End to Separate Line Rental, But You Will Still Pay

22nd March, 2016 (20 Comments)

The Government’s Digital Economy Minister, Ed Vaizey, risks shunning smaller ISPs by proposing a significant shift in the broadband and phone market, which on the upside could mean an end to separate line rental charges and clearer pricing. But you’ll still pay for the line.

BT Get Sky Broadband Ad Banned for “Fastest peak time speeds” Claim

16th March, 2016 (1 Comment)

A complaint by BT has caused the Advertising Standards Authority to ban a May 2015 press advert for Sky Broadband’s up to 38Mbps Sky Fibre (FTTC) service, which was found to have misleadingly claimed that it offered the “Fastest peak time speeds measured by Ofcom.”

ASA Ban PlusNet Advert for Misleading “Totally Unlimited” Broadband Claim

9th March, 2016 (7 Comments)

The Advertising Standards Authority has banned an old website advert for Plusnet’s broadband packages, which “misleadingly” claimed to offer a “TOTALLY UNLIMITED” and “Truly unlimited” service with no usage limits. But in reality there was a poorly explained traffic management policy.

Virgin Media Adverts Still Can’t Tell Copper Coax from Fibre Optic

7th March, 2016 (52 Comments)

The seemingly endless debate about the pros and cons of advertising hybrid-fibre broadband connections as “fibre optic” has once again reared its head after a number of refreshed adverts for Virgin Media’s cable network began promoting their service as “optical fibre” alongside pictures of what is clearly a copper core coaxial cable.

Whoopsie – BT Openreach Advert Claims UK Invented the Internet

16th February, 2016 (3 Comments)

Most people with IT knowledge know that the Internet stemmed from a 1960’s project in the United States (ARPANET), but apparently nobody told BTOpenreach (you know.. that company responsible for phone and Internet services) after one of their adverts hailed the UK as the “country that invented the internet“. Oops.

BT and Sky Get Virgin Media Ads Banned for Best Streaming and Hub Claim

10th February, 2016 (1 Comment)

BT and Sky Broadband have successfully lobbied the Advertising Standards Authority to ban three adverts for Virgin Media’s broadband, which misleadingly claimed that the cable ISP was the best for “streaming” (e.g. Netflix) and that it also offered a “faster wireless hub” (router) than the others.

ASA Reverse Old Decision and Bans O2 UK Advert for Misleading Price

3rd February, 2016 (5 Comments)

The Advertising Standards Authority has reversed an old decision by choosing to ban an early 2014 press advert for one of O2’s mobile tariffs, which was found to mislead because of small print that contradicted the headline cost by pointing to an RPI (inflation) linked price rise.

Three UK Advert Banned for Misleading “Lowest Price” Claim

3rd February, 2016 (3 Comments)

The Advertising Standards Authority (ASA) has banned a banner advert for Three UK’s service after it misleadingly claimed to offer the “UK’s lowest price” on a tariff that bundled in the Samsung Galaxy S6 Smartphone for £35 per month. Except it wasn’t the cheapest.