Home » UK ISP News Archive » Article Tag: Advertising Standards (317 Posts)

Articles for Category Tag - Advertising Standards

Virgin Media UK Squeeze a Little Extra Broadband Speed for Subscribers

9th February, 2017 (57 Comments)

Cable operator Virgin Media appears to be quietly tweaking the ‘Max Traffic Rate‘ (speed profile) for some of their broadband packages, which for example means that those with their 300Mbps HomeWorks+ add-on may theoretically be able to achieve 345Mbps (its old profile was 330Mbps).

New York Takes Tough Line on Misleading Broadband ISP Speeds

6th February, 2017 (10 Comments)

The UK advertising watchdog is currently deciding on new guidelines for improving how broadband speeds are advertised by ISPs (here and here). While we wait for that it’s worth casting your eyes across the Atlantic towards New York, where the issue is about to take centre stage in a heated legal battle.

UPDATE ISP Sky Broadband Adopt Average Speeds and Dedicated Tech Team

21st December, 2016 (4 Comments)

Sky Broadband will today become the first ISP in the United Kingdom to start advertising their headline packages using average download speeds. On top of that they’ve tweaked some of their broadband prices / contract lengths and launched a new dedicated “Tech Team” to boost customer support.

Three UK Gets EE Adverts Banned for “Misleading” 4G Speed Comparison

7th December, 2016 (3 Comments)

The Advertising Standards Authority has banned a TV, press and website advert for EE’s mobile network after Three UK and two members of the public complained that they included “misleading” comparisons of 4G speed.

Ofcom Finally Decides to Probe the Rising Price of UK Phone Line Rental

1st December, 2016 (10 Comments)

The UK telecoms regulator has finally decided to take a closer look at one of the markets most heated issues, the ever rising price of retail line rental. In recent years this has risen by between 28% and 41% in real terms, while the underlying wholesale cost has fallen by around 25%.

JT Claims the Fastest Mobile and Broadband in the Channel Islands

24th November, 2016 (0 Comments)

Telecoms operator JT, which serves the English Channel Islands of Guernsey and Jersey, has today hit back at its rivals by using the latest data from Ookla’s Speedtest.net service to try and prove that they offer the fastest 4G mobile and fixed line broadband service on both.

Advertising Watchdog Seeks Clearer ISP Promotions of Broadband Speed

17th November, 2016 (30 Comments)

The Advertising Standards Authority has today called for a change to the way that broadband speeds are advertised by Internet Service Providers (ISP) in the United Kingdom, which reflects the results of a new study that found “most consumers” wrongfully expected to get the speed advertised in their ISPs headline claim.

JT Ads Banned for Misleading 4G “fastest network” on Guernsey Claim

16th November, 2016 (0 Comments)

Two press adverts and a poster for JT‘s 4G based Mobile network on the Channel Island of Guernsey have been banned by the Advertising Standards Authority after they “misleadingly” claimed that the provider offered the “fastest network“. Rival operators Airtel (Vodafone) and Sure disagreed.

UPDATE2 BBC TV Show Watchdog to Tackle Slow Broadband ISP Speeds

9th November, 2016 (36 Comments)

Tonight’s episode of BBC One’s popular consumer affairs TV show, Watchdog (Episode 2 – Series 37 @ 8pm), looks set to include a segment that will focus on broadband ISP speeds and getting “value for money“.

UK ISPs Adopt a Single All-Inclusive Price for Broadband and Line Rental

31st October, 2016 (2 Comments)

The United Kingdom’s Advertising Standards Authority will today begin enforcing a new guideline that requires Internet Service Providers (ISP) to adopt clearer advertising of their products by, for example, combining the cost of line rental (phone) into their monthly broadband prices.

Post Office Adopts All-in-One UK Pricing for Broadband and Phone

27th October, 2016 (1 Comment)

The Post Office has confirmed that their website will today be updated to reflect the Advertising Standards Authority‘s new all-inclusive pricing guideline (details), which nudges ISPs to combine the cost of phone line rental and broadband into a single price.

EE UK Home Broadband and Phone Bundles Adopt All-in-One Price

26th October, 2016 (0 Comments)

Telecoms operator EE will today become the latest ISP to adopt the Advertising Standards Authority‘s new all-inclusive pricing policy (details), which requires providers to combine the cost of phone line rental and broadband into a single price. But the changes also mask a price increase.

ISP Hyperoptic Adopts New All-in-One FTTP Broadband and Phone Price

24th October, 2016 (9 Comments)

Urban focused fibre optic ISP Hyperoptic has confirmed that they will today adopt the Advertising Standards Authority’s new all-inclusive pricing guideline (details), which means that their broadband and phone (line rental) bundle will now be promoted with a single consolidated price.

BT Adverts Banned for Misleading “fastest fibre speeds as standard” Claim

12th October, 2016 (5 Comments)

The Advertising Standards Authority has banned a series of adverts for BT’s Infinity “fibre broadband” (FTTC) services, including a major TV campaign featuring actor Ryan Reynolds, after Virgin Media complained that it had made “misleading” claims about service speed.

UPDATE TalkTalk Adopt All-in-One Price for UK Broadband and Line Rental

3rd October, 2016 (0 Comments)

Internet provider TalkTalk has today adopted the Advertising Standards Authority‘s new all-inclusive pricing policy (details), which requires the cost of line rental and broadband to be offered as a single price. The move also reflects a few other changes and enhancements.

Hyperoptic FTTB Broadband Ad Banned for Not Looking Like an Advert

14th September, 2016 (5 Comments)

The Advertising Standards Authority has banned a direct mailing advert for Hyperoptic’s 1Gbps capable FTTP/B broadband network because it wasn’t “obviously identifiable as a marketing communication” and looked more like a card for undelivered mail.

Councils Criticise Misleading Ads for Broadband ISP Speeds in Rural Areas

10th August, 2016 (18 Comments)

The Local Government Association, which represents around 370 councils across England and Wales, has warned that the way broadband ISPs advertise their service speeds is particularly “misleading” for consumers in rural areas. Instead they want providers’ to promote “average” speeds and to also include upload speeds into their promotions.