Home » UK ISP News Archive » Article Tag: Advertising Standards (310 Posts)

Articles for Category Tag - Advertising Standards

JT Ads Banned for Misleading 4G “fastest network” on Guernsey Claim

16th November, 2016 (0 Comments)

Two press adverts and a poster for JT‘s 4G based Mobile network on the Channel Island of Guernsey have been banned by the Advertising Standards Authority after they “misleadingly” claimed that the provider offered the “fastest network“. Rival operators Airtel (Vodafone) and Sure disagreed.

UPDATE2 BBC TV Show Watchdog to Tackle Slow Broadband ISP Speeds

9th November, 2016 (36 Comments)

Tonight’s episode of BBC One’s popular consumer affairs TV show, Watchdog (Episode 2 – Series 37 @ 8pm), looks set to include a segment that will focus on broadband ISP speeds and getting “value for money“.

UK ISPs Adopt a Single All-Inclusive Price for Broadband and Line Rental

31st October, 2016 (2 Comments)

The United Kingdom’s Advertising Standards Authority will today begin enforcing a new guideline that requires Internet Service Providers (ISP) to adopt clearer advertising of their products by, for example, combining the cost of line rental (phone) into their monthly broadband prices.

Post Office Adopts All-in-One UK Pricing for Broadband and Phone

27th October, 2016 (1 Comment)

The Post Office has confirmed that their website will today be updated to reflect the Advertising Standards Authority‘s new all-inclusive pricing guideline (details), which nudges ISPs to combine the cost of phone line rental and broadband into a single price.

EE UK Home Broadband and Phone Bundles Adopt All-in-One Price

26th October, 2016 (0 Comments)

Telecoms operator EE will today become the latest ISP to adopt the Advertising Standards Authority‘s new all-inclusive pricing policy (details), which requires providers to combine the cost of phone line rental and broadband into a single price. But the changes also mask a price increase.

ISP Hyperoptic Adopts New All-in-One FTTP Broadband and Phone Price

24th October, 2016 (9 Comments)

Urban focused fibre optic ISP Hyperoptic has confirmed that they will today adopt the Advertising Standards Authority’s new all-inclusive pricing guideline (details), which means that their broadband and phone (line rental) bundle will now be promoted with a single consolidated price.

BT Adverts Banned for Misleading “fastest fibre speeds as standard” Claim

12th October, 2016 (5 Comments)

The Advertising Standards Authority has banned a series of adverts for BT’s Infinity “fibre broadband” (FTTC) services, including a major TV campaign featuring actor Ryan Reynolds, after Virgin Media complained that it had made “misleading” claims about service speed.

UPDATE TalkTalk Adopt All-in-One Price for UK Broadband and Line Rental

3rd October, 2016 (0 Comments)

Internet provider TalkTalk has today adopted the Advertising Standards Authority‘s new all-inclusive pricing policy (details), which requires the cost of line rental and broadband to be offered as a single price. The move also reflects a few other changes and enhancements.

Hyperoptic FTTB Broadband Ad Banned for Not Looking Like an Advert

14th September, 2016 (5 Comments)

The Advertising Standards Authority has banned a direct mailing advert for Hyperoptic’s 1Gbps capable FTTP/B broadband network because it wasn’t “obviously identifiable as a marketing communication” and looked more like a card for undelivered mail.

Councils Criticise Misleading Ads for Broadband ISP Speeds in Rural Areas

10th August, 2016 (18 Comments)

The Local Government Association, which represents around 370 councils across England and Wales, has warned that the way broadband ISPs advertise their service speeds is particularly “misleading” for consumers in rural areas. Instead they want providers’ to promote “average” speeds and to also include upload speeds into their promotions.

Three UK Get Carphone Warehouse Ad Pulled for “LOWEST PRICE” Claim

3rd August, 2016 (1 Comment)

A complaint by mobile operator Three UK has caused the Advertising Standards Authority (ASA) to ban two website promotions for 4G pay-monthly mobile plans from the Carphone Warehouse, which misleadingly claimed to be offering the “UK’S LOWEST PRICE” and “THE BEST PRICE.”

ASA Ban Three UK’s Misleading Mobile “all-you-can-eat data” Adverts

27th July, 2016 (13 Comments)

Mobile operator Three UK’s long standing promotions of “all-you-can-eat data” on their top 4G tariffs have been branded “misleading” by the Advertising Standards Authority (ASA) after two people complained that restrictions were applied to their use (e.g. Tethering cap).

BT and Openreach Dodge Shotgun Blast of UK Advertising Complaints

27th July, 2016 (7 Comments)

The UK Advertising Standards Authority has rejected a string of complaints against a TV advert for BT’s broadband services and a moan by the Broadband for Rural Devon & Somerset (B4RDS) project, which questioned Openreach’s £10.5bn capital investment claims for their national network.

Lord Smith – FTTP is Too Niche to Stop FTTC “Fibre Optic Broadband” Ads

1st July, 2016 (31 Comments)

Lord Smith of Finsbury (Chris Smith), who is Chairman of the United Kingdom’s Advertising Standards Agency, has put down another complaint against ISPs that promote slower hybrid-fibre FTTC (VDSL) connections as “fibre optic broadband“. Apparently it’s because pure FTTP/H lines are still too “niche,” but he acknowledges that this may change in the future.

Hyperoptic Defuse Complaint Over “full fibre optic broadband” Advert

15th June, 2016 (3 Comments)

The Advertising Standards Authority has ruled that UK ISP Hyperoptic did not break ad rules by describing their 1Gbps Fibre-to-the-Building (FTTB) broadband network as “true fibre” and “full fibre optic broadband“, despite the last bit of connectivity into homes being done over Cat5e copper cable.

BT Get TalkTalk Super Router Ad Banned for Misleading Performance Claim

1st June, 2016 (6 Comments)

The Advertising Standards Authority has banned a website advert for TalkTalk’s Super Router (Huawei HG633 / HG635) hardware after BT complained that the device was making misleading performance claims, such as one that boasted of delivering “the strongest signal and fastest speeds in the UK.”

UK Advertising Watchdog to Study Broadband ISP Speed Claims

27th May, 2016 (3 Comments)

Internet providers should brace themselves for yet more changes after the Advertising Standards Authority bowed to Government concern and announced that they would conduct consumer research, which will examine whether the broadband speed claims made by ISPs are fair.