Posted: 21st Jun, 2005 By: MarkJ
Telewest's ISP wing,
blueyonder, is playing host to the trial of their web-based TV service. The service provides broadband users with free high-quality TV content via four channels, which play out like traditional TV channels:
Aggregating content from providers such as Flextech Television, high.tv and The Horror Channel, blueyonder tv streams a mix of entertainment, factual, lifestyle and sports programming around the clock. The selection of niche content is intended to compliment the company's existing, mainstream digital TV service.
The beta service can be found at blueyonder.co.uk/tv">http://www.blueyonder.co.uk/tv and currently includes:
blueyonder 01: offers a mix of entertainment highlights from Flextech Television's LIVINGtv, Bravo, Challenge and Trouble channels
broadsports: provides a range of specialist sports coverage, from snowboarding to motor racing and sailing
broadwise: offers exclusive video guides to the world wide web, covering topics including online entertainment, multi-player gaming, education and wireless technology
broadway: has a range of entertainment programming
Content is played out at speeds up to 1.8Mbp/s, offering high quality pictures, and the service will automatically tailor the speed of delivery to each viewer's connection. Programmes can be paused and a three-day guide allows users to select content from anywhere in the previous schedule.
The service is the result of a partnership with online TV experts Narrowstep Inc, combining the company's TV-Station-in-a-box platform and Telewest Broadband's in-house producers to encode, schedule and play out the service from a web-based management console.
Telewest Broadband expects the range and depth of content on blueyonder tv to expand over the coming months and viewers are being asked to give feedback during the ongoing trial.The trial currently has around 25,000 regular users.