Study Shows Broadband Awareness
Posted: 16th May, 2005 By: MarkJ
Ofcom's latest research has found that, while just 15% of those surveyed were 'aware' of 3G technology, a much improved figure of 62% recognised broadband:
Many have become confused and are bombarded with information which turns them off experimenting with technology.
People also feel they cannot take up the opportunities new technologies have to offer, even if they wanted to, because the prices are still too high, Ofcom's Independent Consumer Panel report found.
Although people broadly knew what terms such as "broadband" and "digital TV" were, less that a third knew what "digital switchover" meant.
Despite showing how low awareness of technology is in other areas, it's interesting to note the 38% that couldn't recognise broadband.
Traditionally reaching the last 40% of the UK's population with any kind of Internet access has proved difficult, yet the study suggests that much of this may be because they don't even know it exists. More @ BBC News Online.
Many have become confused and are bombarded with information which turns them off experimenting with technology.
People also feel they cannot take up the opportunities new technologies have to offer, even if they wanted to, because the prices are still too high, Ofcom's Independent Consumer Panel report found.
Although people broadly knew what terms such as "broadband" and "digital TV" were, less that a third knew what "digital switchover" meant.
Despite showing how low awareness of technology is in other areas, it's interesting to note the 38% that couldn't recognise broadband.
Traditionally reaching the last 40% of the UK's population with any kind of Internet access has proved difficult, yet the study suggests that much of this may be because they don't even know it exists. More @ BBC News Online.
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