Much as reported earlier, The Carphone Warehouse has cut the price of its TalkTalk "free" broadband package by £1 to £19.99 per month. What they've actually done is to remove the "unlimited international calls" element that, you guessed it, costs £1 to add back.

Customers won't need to fork out £29.99 for the start-up fee either, but can instead choose to "optionally" pay £29.99 for a modem. The move, combined with a move to make its "free" broadband promotion an "optional" package element, will allow TalkTalk to continue using the "free" term.

It will be interesting to see how some other “free” broadband packages from rival providers may or may not now need to be adjusted.