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Bulldog's Customer Announcement

Posted: 06th Jul, 2006 By: MarkJ
Thanks to one of our readers (Darren) for sending us a copy of the e-mail he received from Cable & Wireless, which is aimed at Bulldog's customers and covers the sale of its users:

---
Dear Mr ****** ********,

You may have seen in the national press last weekend coverage of Bulldog’s plan to sell its customer base. The purpose of this letter is to inform you of our intentions and to provide a clearer picture.

Firstly, I can confirm that Cable & Wireless are in discussion with potential purchasers of the Bulldog retail customer base. This move is completely consistent with our announcement on 8th June where we specified that Bulldog was changing its strategy from acquiring new customers in the residential and small business sectors and would, instead, focus on offering a wholesale product to major broadband services providers.

Secondly, until any deal is completed, Bulldog will continue to fully support its customers, retaining all parts of our infrastructure and organisation. This includes functions such as technical support, customer service and billing.

Thirdly, I would like to reassure you that Bulldog is committed to securing a purchaser of the customer base that will continue to provide service to you on our existing network. That way, there will be no disruption or changes to your service. With Bulldog’s state-of-the-art network still providing your service, you’ll certainly be assured of an ongoing, very high standard of delivery.

I shall contact you again when I have more information to share with you. In the meantime we thank you for your continued custom.

Yours sincerely,

John Pluthero
Executive Chairman, UK C&W

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Nothing new, although Pluthero seems to forget that his 8th June announcement also stated that Bulldog would: “Continue as a retail brand for existing customers with ongoing customer care and launch of new innovative services.”. Perhaps “continue until we can sell you” would have been clearer.
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