BT has become the official ISP for 2005/6 Premiership champions Chelsea, allowing fans to receive special offers and discounts on BT Total Broadband products. We can't help but wonder whether BT users that support other clubs may take offence =):

Fans signing up to BT Total Broadband via the Chelseafc.com website will get 12 months FREE Chelsea TV online.

During the partnership, online banner advertising and editorial content for BT Total Broadband will also be displayed on the official Chelsea website, http://www.chelseafc.com , which generates 16 million page views per month. BT Total Broadband will also feature in the Chelsea weekly email newsletter and a twice-yearly email newsletter from BT.