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Young Women Dominate UK Internet

Posted: 17th May, 2007 By: MarkJ
The latest research from Nielsen//NetRatings has found that 18-34 year old women are the single most prevalent demographic group, accounting for 18% of all active online Britons.

Meanwhile 18-34 year olds are the most prevalent group overall, accounting for 32% of all active online Britons:

The Internet isn’t all about the young; one in four Britons online is at least 50 years old – in fact there are 1.7 times more 50+ year olds than children under 18 active on the Internet. The UK Internet population is split almost equally between males (51.5%) and females (48.5%).

There are twice as many women aged 18-34 than girls under 18 or women 50+ active online. In contrast, amongst males active online, the 50+ age group is the most prevalent; for example, there are twice as many men aged 50+ than boys under 18 active online.
Women aged 18-34 account for 21% of all time spent on computers by Britons. I.e. for every hour Britons spend on computers, 13 minutes are accounted for by 18-34 year old women. Under 18s account for just 4% of all UK computer time – or two minutes of every hour Britons spend on computers.

18-34 year olds are the most active – spending around 60 hours a month on their computer - under 18 year olds are the least active, spending around 16 hours

Clearly the Internet and perceptions about such technology have seen a dramatic shift over the past decade, finally becoming socially acceptable.
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