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Broadband Fuels Online Shopping

Posted: 19th Sep, 2005 By: MarkJ
The latest survey from 'Continental Research' has found that shoppers are flocking online prompted by the ease, ever faster speeds, and low cost of broadband services. Hi-speed surfers also spend more money online:

After two years of no growth in the number of homes coming online, 1.5 million new homes have connected to the Internet in the past 12 months, making a total of 14 million homes connected (56% of all UK homes).

Broadband take up has doubled year on year, from 4.2 million homes in 2004 to 8 million in 2005. Even more significant is that amongst the non-Broadband regular dial up homes (6 million), 1.3 million say they are likely to upgrade to Broadband in the next 6 to12 months.

broadband users spend on average £620

Whilst 17 million adult Internet users spent an average of £490 each online over the past 12 months, that figure leaps to £620 spent by Broadband users. Other groups who spent above this average were 25-34 year olds who spent £680, and social demographic AB’s who spent £700. Air tickets (7.2 million purchasers), books (6.1m), CD/DVDs (5.9m) and hotel accommodation (5.1m) were the most sought-after items.
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