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Consumers Overspending On Broadband

Posted: 11th Jun, 2007 By: MarkJ
Research from BroadbandChoices.co.uk has revealed that just over half (51%) of the 2000 people surveyed used less than their broadband packages download quota for fear of penalties (speed restrictions) or unexpected bills.

The comparison site concludes that some consumers could make significant savings by choosing a cheaper package, yet acknowledged that the "unlimited" marketing trends don't exactly help matters. So says product director, Michael Phillips:

"ISPs should abandon marketing language such as 'unlimited', as it misleads and confuses such users that don't understand what a download limit is. However, this is also a case of 'buyer beware' and broadband users should also seize the initiative and find out the amount of data they are actually using on a monthly basis to check that they aren't overpaying for a package that they don't need.

While it may feel that every man and his dog is downloading films, using MySpace and watching TV online, many of us have very simple online habits, such as a bit of online shopping and banking. These individuals could save over £100 a year by switching to the right package.
"

There are plenty of software applications for monitoring Internet usage and understanding how much you download is a good first step. Sadly it’s of little use if your provider doesn’t give any clear or practical idea of where the limit is.
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