Waitrose Promotes Ethical Access
Posted: 10th Dec, 2004 By: MarkJ
Supermarket chain Waitrose, which also happens to offer a charitable broadband and dialup ISP service, has signed promoters 'AI' to better plug its "ethical" Internet access:
Susanna Hurley at AI said: We felt this was the most effective way to reach Waitrose.coms target audience. The aim was not to take on mass market competitors but instead, reach those consumers interested in an ethical internet access service with high quality support.
The ads will run with the slogan When does charity begin at home? and Find a better World Wide Web at Waitrose.com.
More @ netimperative.com .
Susanna Hurley at AI said: We felt this was the most effective way to reach Waitrose.coms target audience. The aim was not to take on mass market competitors but instead, reach those consumers interested in an ethical internet access service with high quality support.
The ads will run with the slogan When does charity begin at home? and Find a better World Wide Web at Waitrose.com.
More @ netimperative.com .
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