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Broadband Boosts Online Shopping

Posted: 21st Feb, 2006 By: MarkJ
The latest research from distance shopping firm Zendor, which polled over 200 consumers, has found that broadband is playing a big part in the online shopping boom:

Of more than 200 consumers polled 51% claim that the single biggest factor which would encourage them to shop across more than one channel (online, telephone, catalogue etc) is faster Internet connections.

As falling prices and increasing speed impact the takeup of broadband in the UK, it is estimated that 60% of households will have a high-speed broadband connection by 2007 according to research firm Data Monitor, and the research indicates that this will play a major role in the continued growth of online shopping.


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