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Be (O2) Broadband Adopts Pizza Box Advertising

Posted: 20th May, 2008 By: MarkJ
UK ISP Be (O2) has teamed up with Look Media to advertise its broadband ADSL2+ services on 50,000 pizza boxes in the Sheffield area. The boxes will be printed to make them look like laptops, while the advert itself touts the provider’s broadband service, specifically its gaming friendly (multiplayer) credentials. The assumption being that gamers eat a lot of Pizza :) .
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