Ofcom's new broadband speed Code of Practice (here) has certainly generated some interesting industry opinions (here and here). Today we have a new one from router manufacturer ZyXEL, specifically its Head of Product Management, Jon Pearce.

Pearce comments to us that many UK ISPs have been left "between a rock and a hard place", faced with both high demand for faster services and the heavy cost of backhaul bandwidth, which is coupled to a market that increasingly expects "bandwidth-for-free connectivity":


Mind you, consumers would probably point out that the current market is one of the big providers own making; through a mix of questionable “unlimited” and “free” marketing. It’s easy to see why customers can expect the world for a pittance when that is often what many of the largest providers still try to advertise.