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Online Spend Per Broadband Household to Top 2259 by 2012
By: MarkJ - 07 July, 2008 (1:21 PM)

The CEO of UK retail consultancy Javelin Group, Tony Stockil, has told 'The Future of Retail' conference in London that annual online spending per UK broadband household will grow from 1,033 today to 2,259 by 2012!

Presently just 5.4% of UK retail sales (excludes ticketing and travel) are done online, though this is predicted to reach 12.6% by 2012 and possibly even as high as 30% by 2020. Thanks to the early take-up of dialup Internet access during 1999, the UK has remained one of Europe's strongest e-commerce markets.

Though our broadband infrastructure may not be the strongest, we also benefit from better penetration rates than other parts of Europe with 57% of UK households being connected. This compares with 50% in Germany, 45% in France and 39% in Spain. However, we're still relative minnows next to the Netherlands 67%.

For comparisons sake, Germany will grow from 552 in 2008 to 972 in 2012 and France from 527 to 928 over the same period.


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