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Virgin Media Tops 3.781m Broadband Subscribers

Posted: 08th May, 2008 By: MarkJ
Virgin Media has reported its latest first quarter 2008 results today, which saw the operators broadband subscriber base inch forwards from 3,701,200 at the end of 2007 to 3,781,800 now.

The bulk of this increase came from Virgin's cable based broadband platform, while those on its Virgin.net ADSL side reduced from 287,300 at the end of 2007 to 279,500. This loss of 7,800 subscribers could perhaps be contributed to the horrendous service problems customers experienced on their ADSL platform late last year.

Our strategic priorities are to lead the next generation broadband market in speed and quality and to redefine the mid-market TV experience through on-demand. With respect to broadband, our 4Mb to 10Mb upgrade program is underway and we plan to launch 50Mb later this year.

Broadband growth continues and the percentage of customers on our top 20Mb tier continues to grow. We have also significantly enhanced our TV offering with the launch of BBC iPlayer. Both subscriber growth and VOD usage remain strong.

It's still too early to know whether the Phorm controversy will have any appreciable impact upon Virgin's broadband subscription figures. The issue only truly began to rear its ugly head through April and has thus missed impacting Q1. Please see our 'Top 10 ISPs' page for a run down of subscriber figures by provider.
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