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T-Mobile Preps Mobile Broadband Marketing

Posted: 07th Jan, 2009 By: MarkJ
T-Mobile has opted to take a much more aggressive direction during the recession by allocating over £115m to fund its new marketing campaign. The promotions will tout SIM-only services, the capabilities of Smartphone’s and put a lot of effort into selling its newer Mobile Broadband (HSPA) services.

The spend is 15% more than the £100m T-Mobile allocated to marketing last year and is unusual in a time when most businesses are tightening their purse strings.
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