Pret, a UK food restaurant, has announced its intentions to offer all Pret customers free Wi-Fi (Hotspot) access through its service partner, The Cloud - a Wi-Fi service provider.

The free service will enable any Pret customer to access the Internet using any type of Wi-Fi enabled device, during their time in Pret stores. 60 stores have already been activated, with 130 left to complete this month:


Pret chose The Cloud as its partner after a six-month trial in a cross section of its premium UK stores, including Guildford, Reading and Berkeley Square. The trial started in April 2008, almost immediately demonstrating strong customer demand with increased customer dwell time culminating in customers spending more money in Pret.