The principal analyst for Informa Telecoms and Media, Julian Herbert, has hinted that telephone and Internet providers are starting to view broadband Internet TV (IPTV) services as a means of fighting the Mobile Broadband threat:


Presently there are over 100 IPTV deployments around the world, though analyst house Analysys recently predicted that roughly 25% of UK broadband homes would switch to a Mobile Broadband service by 2013.

However, to date UK IPTV deployments have received a mixed response, with Tiscali's in decline and Orange most recently shelving similar plans for a second time. Presently BT Vision is one of the only operators to achieve any real traction, while both Sky and Virgin make for difficult to budge TV focused competition.