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UK ISP Be Broadband (O2) Interviewed

Posted: 21st Oct, 2008 By: MarkJ
ISPreview.co.uk has just uploaded the next in a series of year-end interviews with UK ISP's, which this week focuses on Oli White, Head of Marketing at Be Broadband (O2). It's a slightly thinner interview than last week’s one with IDNet (here) but has some interesting titbits’ none the less:

9. Do you think it’s better to offer/advertise a broadband package as “unlimited” with a fair usage policy (FUP) attached or a package that’s capped to a specific amount of monthly data usage (possibly also with an FUP) and why?

Be: Good question. Be Broadband offer an unlimited service and we have never capped a customer due to excessive usage, only for attacking the network! We therefore feel slightly aggrieved to be in same boat as suppliers that are “unlimited” but then have very restrictive FUPs. May be the answer is to have a ridiculously high limit, what do you think?

Read full interview:
http://www.ispreview.co.uk/articles/08_be_broadband_interview/
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