New ISPr Article - High Expectations for Low Prices
Posted: 16th Jan, 2008 By: MarkJ
Weve just uploaded a new article, which uses feedback from several reputable UK ISPs, to examine the growing difficulties that smaller providers have in keeping up with often cheaper and larger rivals:
http://www.ispreview.co.uk/articles/expect08 .
Consumer perception is a real issue in the connectivity market and heavy weight marketing by the larger players that's focused on speed and price is often criticised as misleading, states Darren Farnden, Marketing Manager for communications provider Entanet (www.Enta.net). If you suggest to consumers that they can have 8Mbps broadband at little or even no cost (in the case of bundled voice and data packages) then that is what they will expect.
http://www.ispreview.co.uk/articles/expect08 .
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