Juniper On UK ISP Users & P2P Abuse
Posted: 08th May, 2003 By: MarkJ
Benjamin Ellis from Juniper Networks (UK) Limited has today issued us with his own editorial on the problems of file-sharing. Mr Ellis looks at how broadband connections can be abused and highlights one possible solution:
It is not just record companies that are losing money to the online music pirates. The cost of moving huge, illegally downloaded music tracks is grinding our broadband networks to a virtual standstill, as well as crippling revenue opportunities for UK Internet Service Providers (ISPs).
According to one UK ISP, the average heavy Internet user downloads about 30Gb of mixed-media data a month. With the arrival of easily available file sharing software - the tool that makes illegal music and film piracy a one-click opportunity for some subscribers, the figure has risen to a massive 30Gbs of data a day!
To make matters worse, last week some of the worlds largest record labels announced that they are to release more tracks online in a bid to cut piracy, but at the same time US courts ruled that file sharing applications themselves do not infringe copyright, leaving a huge logistical nightmare for the copyright owners and Service Providers. How do you make people pay to download music, film or games when they can access pirated copies for free simply by obtaining a file sharing package and subscribing to an unlimited broadband connection?
The answer is simple. Publishers and ISPs must form an alliance where the customer pays a one off fee that combines the cover price and the Internet access time required to download the file. The always-on nature of broadband access enables new business models to manage access to the music if a CD gets damaged, the owner has lost the music, in the broadband world, they can just download it again.
Without this simple step, Broadband Britain will collapse under already miniscule margins, and more importantly, the honest customer will face massive increases in subscription charges and a significant decline in the speed and quality of broadband services, in order to subsidise these broadband bandits.
It is not just record companies that are losing money to the online music pirates. The cost of moving huge, illegally downloaded music tracks is grinding our broadband networks to a virtual standstill, as well as crippling revenue opportunities for UK Internet Service Providers (ISPs).
According to one UK ISP, the average heavy Internet user downloads about 30Gb of mixed-media data a month. With the arrival of easily available file sharing software - the tool that makes illegal music and film piracy a one-click opportunity for some subscribers, the figure has risen to a massive 30Gbs of data a day!
To make matters worse, last week some of the worlds largest record labels announced that they are to release more tracks online in a bid to cut piracy, but at the same time US courts ruled that file sharing applications themselves do not infringe copyright, leaving a huge logistical nightmare for the copyright owners and Service Providers. How do you make people pay to download music, film or games when they can access pirated copies for free simply by obtaining a file sharing package and subscribing to an unlimited broadband connection?
The answer is simple. Publishers and ISPs must form an alliance where the customer pays a one off fee that combines the cover price and the Internet access time required to download the file. The always-on nature of broadband access enables new business models to manage access to the music if a CD gets damaged, the owner has lost the music, in the broadband world, they can just download it again.
Without this simple step, Broadband Britain will collapse under already miniscule margins, and more importantly, the honest customer will face massive increases in subscription charges and a significant decline in the speed and quality of broadband services, in order to subsidise these broadband bandits.
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