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BT Announces 4 Broadband Products

Posted: 11th Mar, 2004 By: MarkJ
BT has announced four new "cutting-edge" products designed for use with its existing broadband technology. Flexible Bandwidth, BT Rich Media, BT Communicator with Yahoo! Messenger and BT Remote Management System are all designed to strengthen BTs market position:

BT TAKES BROADBAND REVOLUTION INTO NEW TERRITORY

BT today announced a range of cutting-edge products and services that will transform the use of broadband in the UK.

Four innovations, flexible bandwidth, BT Rich Media, BT Communicator with Yahoo! Messenger and BT Remote Management System ­will cement BT¹s key position as the broadband battle moves on from access to content, applications and managed services.

These developments will also form the backbone of BT Retail¹s broadband strategy and play a key part in helping the Group achieve its target of five million connections by 2006.

Pierre Danon, chief executive of BT Retail said: "We have shown innovation and drive in enabling almost universal access to broadband in the UK. Now we aim to push forward with the next crucial phase ­ giving people solid reasons to buy broadband by using the technology to transform their lives and the way they communicate.

"These new products and services provide broadband that is flexible and powerful enough to meet the customer¹s every need. They demonstrate clearly that there is far more to broadband than speed, as there has to be if we are to realise mass-adoption far beyond the current two million mark. Not only are they hugely exciting, these developments are real and ready for roll-out, pushing back the frontiers of technology today.
"

Flexible bandwidth, which will be introduced initially as a trial, gives customers the ability to boost the power of their broadband at the click of a button, while a new remote management system will allow BT to provide exceptional advice and support to customers as they increase their use of broadband by connecting it to a range of devices in the home.

BT Communicator with Yahoo! Messenger will fundamentally transform the way in which people communicate through its multi-media capability, and BT Rich Media will allow content suppliers, large and small, to package and deliver digital services, like music, games and video, to a mass market.

Danon added: "This is the second stage of the broadband revolution in the UK and we aim to drive it forward. Earlier this month, BT announced its first sub-£20 broadband product. Today¹s announcement underlines our determination to continue innovating to ensure broadband develops a Œmust-have¹ appeal for millions more households throughout the UK."

The four innovations to be introduced at different stages over the next few months are:

… Flexible bandwidth - gives users the power to temporarily boost their broadband speed at the click of a mouse, up to an ultra-fast 2 megabits per second. This will give access to a wealth of premium content, such as DVD-quality streamed videos or online gaming. Users who find they continually need to accelerate their broadband speed, like Broadband Basic customers who constantly exceed their 1Gb limit, can instantly upgrade their service online, allowing them to move seamlessly between BT¹s family of broadband products. Triallists for the flexible bandwidth product will be recruited from today, with the trial scheduled to start next month.

… BT Rich Media - to capitalise on flexible bandwidth, BT is launching a platform to drive the management and distribution of new and exciting digital content. BT¹s partnership with Real will provide the tools to allow anyone to create and distribute content themselves. The platform will enable thousands of content publishers, from major record labels to local football teams, to reach millions of people. BT Rich Media will be launched on April 6.

… BT Communicator with Yahoo! Messenger - gives customers a truly converged multi-media communication experience, driven by innovative VoIP technology. For the first time, customers can manage all their home communications from their PC, allowing them to make phone or video calls over a broadband connection. Downloadable for free via the internet, the software package combines voice services with Yahoo!¹s Instant Messaging platform, enabling users to manage all their communications - phone calls, emails, instant messaging and text messages - together in one place. BT Communicator will be made available for trial in May.

… BT Remote Management System - enhances network support capability in the broadband home. This will allow troubleshooting and diagnosis of broadband service issues using information from BT, provided from intelligent home network routers in a customer¹s home. The system will be live later in 2004.


Typically much of the news can be sidelined while we focus on the most interesting aspect - Flexible bandwidth. Sadly BT hasn't revealed any of the specific costs or details, so we don't yet know if it's a pay-as-you-go style service or more of an 'upgrade only' package.
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