BT Launches £20 Broadband Package
Posted: 01st Mar, 2004 By: MarkJ
BT has launched a new broadband ADSL package, BT Broadband Basic, which costs just £19.99 per month. It's not the first low price point service we've seen, yet the 1Gb per MONTH (note: not WEEK) limit is very inflexible:
BT BREAKS THROUGH £20 BROADBAND PRICE BARRIER
BT today announced plans to further accelerate broadband growth with the launch of a new cut-price service called BT Broadband Basic.
The new package gives customers a full broadband experience - with surfing speeds up to ten times that of ordinary dial-up services, but costing just £19.99* a month.
BT Broadband Basic is aimed at those customers who are currently dial-up users or new to the internet, taking the first step on the broadband ladder.
Duncan Ingram, managing director, BT Openworld, said: "The Basic package provides a simple to use, low-cost entry level service but with the equivalent speed of our other broadband products, unlike some of our competitors who offer so-called low cost broadband packages which, at best, run at half the speed of BT¹s basic broadband service.
Getting not so broad broadband from other providers presents major limitations on what you can do on the internet, with much more time spent waiting for things to download, like web pages, music tracks and video clips.
Other activities such as online gaming could prove frustrating when players with faster broadband connections constantly leave you standing.
The launch of BT Broadband Basic represents a major addition to the creation of Broadband Britain.
We have broken through the £20 price barrier which - combined with the fact that more than 85 per cent of UK homes and businesses are now connected to broadband enabled exchanges, means there is an even greater incentive for people to join the ever growing BT Broadband community.
Now for just a few pounds more than a dial-up service, customers can enjoy the benefits of surfing and e-mail at ten times the speed whilst freeing up their phone line to make and receive calls.
We have kept the Basic package price competitive by designing it around the basic requirements that many potential customers want from a broadband service.
For example, we have included a data allowance of 1Gb a month and designed our free customer help and support service to be used solely online."
Ingram added: "BT Broadband Basic is just the first initiative in our future broadband strategy. In the coming weeks we will be announcing a whole host of portfolio developments and enhancements which will be key in helping BT hit its five million connections target during 2006."
Despite costing £19.99 per month, there's still a £80 start-up price (modem + activation), 1Gb per month data limit and 12 month contract to consider.
Despite some serious limits that'll probably only appear in small print, BT will still succeed in its offer because they have the advertising muscle to push it.
BT BREAKS THROUGH £20 BROADBAND PRICE BARRIER
BT today announced plans to further accelerate broadband growth with the launch of a new cut-price service called BT Broadband Basic.
The new package gives customers a full broadband experience - with surfing speeds up to ten times that of ordinary dial-up services, but costing just £19.99* a month.
BT Broadband Basic is aimed at those customers who are currently dial-up users or new to the internet, taking the first step on the broadband ladder.
Duncan Ingram, managing director, BT Openworld, said: "The Basic package provides a simple to use, low-cost entry level service but with the equivalent speed of our other broadband products, unlike some of our competitors who offer so-called low cost broadband packages which, at best, run at half the speed of BT¹s basic broadband service.
Getting not so broad broadband from other providers presents major limitations on what you can do on the internet, with much more time spent waiting for things to download, like web pages, music tracks and video clips.
Other activities such as online gaming could prove frustrating when players with faster broadband connections constantly leave you standing.
The launch of BT Broadband Basic represents a major addition to the creation of Broadband Britain.
We have broken through the £20 price barrier which - combined with the fact that more than 85 per cent of UK homes and businesses are now connected to broadband enabled exchanges, means there is an even greater incentive for people to join the ever growing BT Broadband community.
Now for just a few pounds more than a dial-up service, customers can enjoy the benefits of surfing and e-mail at ten times the speed whilst freeing up their phone line to make and receive calls.
We have kept the Basic package price competitive by designing it around the basic requirements that many potential customers want from a broadband service.
For example, we have included a data allowance of 1Gb a month and designed our free customer help and support service to be used solely online."
Ingram added: "BT Broadband Basic is just the first initiative in our future broadband strategy. In the coming weeks we will be announcing a whole host of portfolio developments and enhancements which will be key in helping BT hit its five million connections target during 2006."
Despite costing £19.99 per month, there's still a £80 start-up price (modem + activation), 1Gb per month data limit and 12 month contract to consider.
Despite some serious limits that'll probably only appear in small print, BT will still succeed in its offer because they have the advertising muscle to push it.
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