Broadband Turns Heads Away From TV
Posted: 08th Apr, 2004 By: MarkJ
The surge in broadband Internet access uptake has apparently had another effect; more people are now watching their computer monitors instead of the TV:
Strategy Analytics surveyed 800 European broadband users and discovered that 56 per cent spent less, or a lot less, time watching television since subscribing to broadband.
In its report Broadcasters Beware: Broadband Is Stealing Your Viewers, the firm warns that TV broadcasters are losing millions of viewers to broadband Internet services.
The news itself isn't anything new, it's been growing ever since unmetered dialup services became more affordable and reliable. More @ The Register.
Strategy Analytics surveyed 800 European broadband users and discovered that 56 per cent spent less, or a lot less, time watching television since subscribing to broadband.
In its report Broadcasters Beware: Broadband Is Stealing Your Viewers, the firm warns that TV broadcasters are losing millions of viewers to broadband Internet services.
The news itself isn't anything new, it's been growing ever since unmetered dialup services became more affordable and reliable. More @ The Register.
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