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Freeserve Cuts BB Price To Retain User

Posted: 31st Mar, 2004 By: MarkJ
UK ISP Freeserve has admitted to offering its existing broadband ADSL service at just £19.99 per month in order to hold onto its customer(s):

"The [cancellations] advisor offered to supply my service for £19.99 if I stayed with Freeserve. This has now been actioned and my new Freeserve BB price is indeed £19.99 per month.

We also spoke about services and the advisor told me that not only are Freeserve looking to reduce the price of the service, but they are also going to introduce differing speeds ranging from 512Kbps - 2Mb,
" he said.

So, is this some soft launch of Freeserve/Wanadoo UK's new capped service as reported by El Reg earlier today? Not so, said a spokeswoman for Freeserve/Wanadoo UK, who told us: "This is just a standard retention technique which we've introduced in response to other broadband products available on the market."


It's not the first time we've heard of this, indeed a few other providers have done it as well. Still, it'll be interesting to see if the ISP now experiences a rush of people calling to try and obtain the same deal ;). More @ The Register.
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