Posted: 17th May, 2004 By: MarkJ
BT has joined forces with Newmediacom, a wireless application service provider, to start commercial trials of a mobile video streaming service for broadband ISP's and mobile operators:
The service will be offered in conjunction with MyMovies.net and utilises the BT WhASP® Platform to deliver movie clips and trailers over the four UK 2.5G mobile networks.
MyMovies.net has a membership of some 350,000 movie buffs who will be able to access movie related footage anytime, anywhere on their mobile phones and a range of people from this audience will be targeted to participate in the trial.
Users will be able to easily access the service by sending a text message and receiving simple instructions to download the player and view the exciting content.
It remains to be seen what style of implementation BTs broadband providers will have.