Surfers Switch-Off E-Mail Due To SPAM
Posted: 24th Oct, 2003 By: MarkJ
For many, the endless tide of junk e-mail (SPAM) has gotten so intolerable that the medium is being used less and less. The US think-tank, Pew Internet, found that 25% of 1,380 people surveyed weren't using it as much as they use to:
But there were signs that spam works, with enough Americans taking up offers in unsolicited e-mails to justify the cost of sending thousands of messages. More than half of all e-mails are estimated to be junk.
"People just love e-mail, and it really bothers them that spam is ruining such a good thing," said Deborah Fallows, Senior Research Fellow at the Pew Internet and American Life Project and author of the report.
"People resent spam's intrusions. They are angered by its deceptions and they are offended by much of the truly disgusting content."
We're surprised to see that a third of respondents had chased a SPAM message up for more information, with 7% actually ordering something. Perhaps they honestly felt that the Nigerian chap needed the money? More @ BBC News Online.
But there were signs that spam works, with enough Americans taking up offers in unsolicited e-mails to justify the cost of sending thousands of messages. More than half of all e-mails are estimated to be junk.
"People just love e-mail, and it really bothers them that spam is ruining such a good thing," said Deborah Fallows, Senior Research Fellow at the Pew Internet and American Life Project and author of the report.
"People resent spam's intrusions. They are angered by its deceptions and they are offended by much of the truly disgusting content."
We're surprised to see that a third of respondents had chased a SPAM message up for more information, with 7% actually ordering something. Perhaps they honestly felt that the Nigerian chap needed the money? More @ BBC News Online.
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